Shermaine Cheang

NUS Business Undergraduate | NUS College

Singapore

About

Hey there! I am a Business undergraduate specialising in Finance with a second major in Economics at NUS Business School & NUS College who thrives on building from scratch and learning across disciplines. I co-founded Hummies Delights, an F&B startup launched after winning a $5,000 startup grant in polytechnic. The venture grew into a 20-member team operating a campus stall, supported by a custom pre-order system, and later expanded into seasonal booths, fundraisers, and vendor events. Through this, I gained hands-on experience in operations, sales, branding, and execution, while sharpening my time management and discipline. Beyond entrepreneurship, I actively pursue growth through volunteering, performing arts, hackathons, and leadership programmes, intentionally placing myself in diverse environments to build a well-rounded skill set. I am particularly interested in banking and finance, and enjoy learning how capital, strategy, and risk drive decision-making. If you are building something bold, or backing those who are, let’s connect!

Experience

  • National University of Singapore (11 mos)
    • I.Volunteer (Programme Head)
      Jun 2026 - Present · 2 mos

      A student-led volunteering initiative creating meaningful experiences for beneficiaries including youths, persons with disabilities, and the elderly. As Programme Head for the Disability stream, I lead the planning and execution of inclusive workshops centred around handicrafts and music, aimed at bringing joy and fostering engagement among persons with disabilities. Key Responsibilities: - Spearhead end-to-end planning and execution of inclusive workshops for persons with disabilities - Recruit and manage volunteers to ensure smooth and impactful programme delivery - Liaise with external organisations to coordinate partnerships and ensure activities meet participants' needs

    • NUS Students' Union Camp (Vice Project Director - External)
      Jan 2026 - Present · 7 mos

      Union Camp is one of the largest Inter-Faculty Camps in NUS, organised by the National University of Singapore Students’ Union (NUSSU). The camp aims to foster strong friendships across faculties and support freshmen in their transition into university life. Key Responsibilities: • Served as Vice Project Director (External), managing and coordinating Publicity and Welfare teams to ensure timely execution of deliverables • Acted as the key liaison with the SLC Communications Cell for publicity, marketing, and welfare coordination • Developed and reviewed contingency plans to mitigate operational risks during planning and execution • Supported overall camp operations through cross-functional ad hoc responsibilities

    • National Economics & Financial Management Challenge (Marketing Director)
      Nov 2025 - Present · 9 mos

      NUS Economics & Financial Management Challenge (NEFMC) is a flagship annual, three-round competition organised by the NUS Economics Society, providing pre-university students with exposure to university-level economics through real-world problem-solving scenarios. Key Responsibilities: • Serve as Director (Marketing & Guest Liaison), leading a team of five. • Lead engagement and liaison with high-profile guests, including senior leaders from the Monetary Authority of Singapore, renowned professors, and internationally recognised economists. • Coordinate invitations, communications, and arrangements to secure distinguished Guests of Honour, judges, and panellists. • Drive sponsorship efforts to support event operations. • Oversee marketing and external communications to enhance the competition’s credibility and reach.

  • UNIQLO Style Creator Programme at Uniqlo Agency
    Oct 2025 - Present · 10 mos

    UNIQLO Style Creator Programme is a selective content creator initiative designed to engage younger audiences through monthly fashion campaigns. I was selected as 1 of 20 Style Creators to represent UNIQLO and translate its styling themes for my generation. Key Responsibilities & Results: • Create monthly themed content, producing 2 Instagram videos and 4 outfit images on StyleHint, with videos reaching up to 10,000 views • Conceptualise, film, and edit content aligned with UNIQLO’s brand identity and campaign goals • Brainstorm and curate outfits that resonate with Gen Z while maintaining brand consistency • Manage content schedules and quality to ensure timely and impactful delivery • Featured in official UNIQLO photoshoots and brand content • Invited to exclusive seasonal preview events (e.g. Spring/Summer collection)

  • Private Tutor at Freelance
    Dec 2022 - Present · 3 yrs 8 mos

    Key Responsibilities & Impact: • Build a tutoring client base independently through agency platforms and personal referrals • Deliver personalised tutoring, achieving a 100% success rate with all students improving by at least three grades • Design tailored learning materials to suit diverse learning styles • Maintain regular communication with parents to track progress and align learning strategies • Assess student performance continuously and adapt teaching approaches to maximise outcomes

  • Ngee Ann Polytechnic (2 yrs 5 mos)
    • Events Host (Student Emcee)
      2023 - May 2025 · 2 yrs 5 mos

      I am regularly selected by my lecturer to serve as an emcee due to my strong audience engagement, clear presentation skills, and ability to remain composed in unexpected situations. I confidently represent my course while hosting a range of academic and community events. Hosted Events: • National Vlog Competition for Singapore Primary School Students (2024) • Singapore Centre for Chinese Language Educators’ Seminar (2023) • Grandparents’ Day (2023) • Alumni Homecoming (2023) • Chinese Studies Symposium (2023) • World Book Day & Literature Under the April Sky Conference (2023) These experiences have strengthened my public speaking, stage presence, and adaptability when addressing large audiences.

    • Southeast Asia Immersion Leadership (SAIL) Programme
      Mar 2025 - Mar 2025 · 1 mo

      I was selected as one of 30 students for the Southeast Asia Immersion Leadership (SAIL) Programme, an immersive initiative featuring hackathons in Surabaya, Indonesia, and Ho Chi Minh City, Vietnam, in collaboration with Universitas Ciputra and the University of Economics. Key Projects & Achievements: • Food Waste Management (Surabaya): Proposed Trash to Cash, repurposing unsellable food into value-added products — 3rd place • Social Sustainability (Ho Chi Minh City): Developed Transforma Box, a convertible stall-and-storage unit — 2nd place • Overall Programme Winner: Awarded 1st place overall across both challenges This experience strengthened my teamwork, creativity, and problem-solving skills, and deepened my appreciation of Southeast Asia’s innovation and growth potential.

    • Outreach Talks (Student Sharer)
      Jun 2023 - Dec 2023 · 7 mos

      As a Student Sharer, I engage in outreach sessions at secondary schools including Geylang Methodist Secondary, Northland Secondary, and Compassvale Secondary, promoting Chinese Studies to prospective students. Key Contributions & Impact: • Introduce the Chinese Studies curriculum and highlight related career pathways • Address student queries and provide academic guidance • Encourage students to explore the breadth and relevance of the discipline This role strengthens my public speaking, confidence, and ability to engage diverse audiences.

  • Social Media Marketing & Sales Intern at Kids Haven Children Furniture
    Sep 2024 - Feb 2025 · 6 mos

    Key Responsibilities & Impact: • Managed Kids Haven’s TikTok, increasing average views from ~30 to 400–500 per video • Conducted market and competitor research to refine content strategy • Initiated and secured influencer collaborations with @naomineo_ (1M followers) and @debbwie (506K followers), successfully bringing the partnerships to fruition • Led and executed a fundraising collaboration with Children’s Wishing Well, raising $500 in two weeks for children from low-income families • Engaged customers in-store and online, achieving top sales performance with $60,000 in monthly sales