Greater Phoenix Area
Sherida McMullan is a Senior HR & Talent Executive at GitLab, known for bridging go-to-market, workforce strategy, and enterprise transformation in global technology organizations. With nearly two decades of experience across sales, marketing, and talent leadership—and an engineering foundation—she brings a rare operator’s lens to how companies scale people, culture, and performance together. Sherida has led workforce transformation across distributed teams in 60+ countries, embedding accessibility and responsible AI into core operating systems to drive resilience and growth. She serves on the executive board and audit committee of the Consumer Technology Association and chairs its Foundation, providing fiduciary oversight across enterprise and philanthropic investments.
Advises/leads the global Diversity, Inclusion & Belonging (DIB) strategies, KPIs, and OKRs for $152M Software DevOps platform company GitLab. Coaches and empowers leaders to develop and drive DIB strategies within each line of business, embedding DIB in annual goals, budget, and headcount planning with accountability at senior management level. Delivered strategy that achieved shift in gender, ethnic, and geographic diversity as GitLab grew from 1,400 employees to 2,000+ in 9 months. Introduced and scaled an Employee Resource Group governance model with executive sponsorship and oversight by an executive council and influencer group, and leadership accountability across divisions.
Provided subject matter expertise on career progression and diversity and developed strategies for integration into existing talent management, hiring, retention, and development processes for all lines of business. Scaled organization from 2 to 20+ to expand into HBCU/HIS recruiting, external events, sponsorships, and partnerships. Led talent strategy across multiple divisions in new industry model, gig economy. Guided cultural shift from a mission-driven, newly public company through multiple disruptions (racial, social, and environmental). Provided end-to-end career development lifecycle strategies to accelerate talent growth in underrepresented groups. Guided senior leadership adherence and accountability through KPIs/OKRs.
Took on a global role to guide long- and short-term talent solutions aligned to business objectives and mission. Led strategic workforce planning for general and administrative groups, including talent assessment delivery to inform HR business plans and address gaps. Established two-year inclusion strategy and created hiring panel strategy that increased diverse talent acquisition. Gained buy-in from panel of 114 of Intel’s diverse leaders to collaboratively partner with business units and corporate staffing at multiple levels, resulting in expanded diverse hires, from internship through experienced and leadership levels.
Tapped to develop and serve in this first-ever role, guiding global D&I strategic alignment within the Business HR division, supporting SMG group. Joined leadership team of established Women’s Employee Resource Group. Led $300M five-year plan to grow diverse talent pipeline, including formation of global SMG working leadership council.
Advanced to lead strategy for the introduction of Intel’s first direct-to-consumer brand, Lenovo, and its category-first convertible laptop/tablet, Yoga. Guided North American team driving sell-through of Lenovo Intel-based products to large enterprise, SMB and channel product line. Guided $13M campaign marketing strategy scaled to U.S. and EMEA, adding $5M to bottom line and $185M in revenue. Analyzed market and retail cycle, consulted with China product/pricing teams, and collaborated with internal teams to determine launch strategy. Increased market share of entire Lenovo product line by 200% within two years. Led negotiations for shelf space with major retailers, including an exclusive 2-year deal with Best Buy, catapulting Lenovo’s Yoga to #1 selling notebook in US retail for multiple years, despite costing 2-3x the price of traditional laptops.