Greater Barcelona Metropolitan Area
A Senior Product Manager with expertise in product strategy, key performance indicators, and product vision. With a proven track record of leading cross-functional teams, the focus remains on delivering impactful platform initiatives that enhance user-generated content completeness and recency while driving measurable business and user outcomes. Over the past four years, contributions include driving initiatives that improved content quality, engagement, and conversion rates. Leveraging a data-informed approach, efforts are centered on balancing stakeholder needs, optimizing user experiences, and delivering strategic solutions that align with organizational goals.
Owned end-to-end delivery of the Updated Reviews initiative: a cross-functional effort to re-engage past reviewers and capture the evolution of their product experience, driving over 15K+ refreshed reviews and improving overall UGC completeness and recency across the platform. Led a cross-functional program spanning Engineering, Lifecycle Marketing, Design, Moderation, Buyer/Vendor Experience, Sales, and Compliance: from defining eligibility logic and automated outreach to form redesign, QA processes, and front-end enablement for buyers and vendors. Delivered measurable outcomes: 40% of updated reviews added new structured data (e.g., feature ratings, optional fields), while 40.86% of products showed a sentiment shift between original and updated reviews, enriching product insights and visibility. Drove GTM readiness and long-term sustainability: established moderation workflows, release notes, FAQs, and vendor communications to support ongoing adoption, and implemented analytics to monitor engagement, and conversion metrics post-launch.
Launched a GenAI-powered topic tagging experience to guide reviewers toward high-value content aligned with buyer research needs. Partnered with Data Science to surface relevant topics and implemented real-time visual feedback, increasing average topic coverage per review from 3.2 to 4.2. Led end-to-end redesign and A/B testing of the Review Form transforming a 3-page layout into a 6-step guided flow with logical question grouping, progress tracking, and a “review-first” input model, increasing conversion rates by 8% and published review rates by 13%.
Overhauled the reviewer validation process by designing and implementing a new validation form, empowering the moderation team to acquire required reviewer information and increasing the monthly reviews republish rate from 6% to 15%. Led the creation of the reviews search page, now the primary destination for software product reviews, implementing algorithms to prioritize high-value products and reducing quarterly budget spent on non-valuable products from 69% to 47%. Performed market research and oversaw adoption of a new IP enrichment service, streamlining reviewer verification and significantly reducing moderation team effort.
• Designed and developed PubHub project for IEEE, effectively automating conference management and paper publication process. • Implemented REST services using ASP .Net Web API, making business logic and views independent while introducing scalability. • Improved the overall performance and security of the application by implementing AngularJS for front-end development. • Handled large amount of data efficiently by writing complex stored procedures in MS SQL. • Replaced old SMTP servers by integrating SendGrid service for emails. • Ensured timely deliverables and bug fixes by effectively managing the team. • Collaborated with the offshore team on requirement elicitation, analysis and feature development.
• Developed new features and enhanced the existing ones for proprietary conference management application accessed by hundreds of users. • Built REST APIs using Web Methods replacing Web Forms to achieve better performance and flexibility. • Developed front-end using JQuery, HTML and CSS to avoid tight coupling of ASP controls making front-end more light weight. • Researched to choose better development technologies successfully adopting ASP .Net Web API along with AngularJS for front-end. • Developed Unit tests and scheduled execution jobs on Jenkins effectively notifying all the stake holders of the status of features.
Got a glimpse of how things work in the organization particularly in Value Added Services.