New York, New York, United States
Brand builder and growth marketer. A true storyteller, bringing product through content to life, owning the full customer journey from brand strategy and marketing to commerce with the goal to build strong community engagement. 12 years of experience in lifestyle brands focused on D2C and marketplaces, working with start up and "comeback" brands in all stages. Expert in understanding customer needs by data analysis and competitive research. A true leader with a track record of driving teams to exceed their boundaries.
Formulating and executing brand building and go to market strategy. Providing a full-service and hands-on approach to success for D2C brands in global markets. Expertise includes: brand building, positioning, and product launches, data-driven growth marketing - paid and organic, applying analytical approach to creative decision-making and allocating multi-million-dollar budgets.