Sheng-Yang Daniel HSU

Regional Sales Director

Taipei–Keelung Metropolitan area

About

Experienced professional with a strong background in key account management, people management, and marketing strategy development. Proven ability to analyze market trends, develop effective strategies, and drive new business development. Skilled in customer relationship management, distributor management, and project management, consistently delivering results through strategic collaboration and leadership.

Experience

  • Regional Sales Director at Mott Corporation
    Jan 2026 - Present · 6 mos

  • Air Liquide (Full-time · 5 yrs 6 mos)
    • Senior Key Account Manager for TSMC
      Jul 2024 - Jan 2026 · 1 yr 7 mos

      Major Responsibilities: - Lead the ALFE TSMC Account Team with 12 direct reports, ensuring effective team performance and alignment with organizational goals. - Develop and implement the ALFE TSMC Taiwan strategy for EL product lines (CG/ESM/ALAM/E&I), driving execution to achieve P&L targets while collaborating functionally with the EL WBL TSMC Team. - Manage customer relationships and satisfaction while coordinating major projects to ensure successful delivery and alignment with client needs. Achievements: - Achieved the 2024 target at 100%. - Achieved the 2025 target at 110%

    • Key Account Manager for Micron
      Feb 2022 - Jul 2024 · 2 yrs 6 mos

      Major Responsibilities: - Led the ALFE Micron Account Team (3 direct reports), 1 sales administration (non-direct) and 1 CQR (non-direct) to develop and execute the Micron Taiwan strategy for EL product lines (CG/ESM/ALAM/E&I), achieving P&L targets. Coordinated with the EL WBL Micron Team and affiliate account managers to share market intelligence and implement responsive actions. Managed customer relationships, ensured satisfaction, and acted as the mega project coordinator. Achievements: - Exceeded targets at 115% in 2022 and 100% achieved rates in both 2023 and 2024. - Successfully won F11 and F16 Key projects.

    • Logistic and Asset Manager
      Jan 2021 - Feb 2022 · 1 yr 2 mos

      Major Responsibilities: - Led customer service and asset management teams (4 people) to optimize operations and improve efficiency. Successfully managed key projects, including asset disposal, data correction, GTS PDT upgrades, and performance metrics development. - CIMP Leader (Yellow Belt) for EL BU, overseeing initiatives related to PM and SCM to drive process improvements and operational efficiency. Achievements: - Developed OFR and logistics KPI reports, completed AMCT migration and designed customer service workflows, and exceeded asset disposal project targets, saving warehouse space for over 1,000 cylinders.

  • Regional Product Manager (GC) and Sales Manager (TW) at Allnex-Eternal Resins Corporation
    Jul 2017 - Aug 2020 · 3 yrs 2 mos

    Major Responsibilities: - Developed and executed marketing strategies and business plans for Amino Resin in GC, introduced new products to the market, and ensured customer satisfaction while achieving business goals. Managed pricing, inventory, forecasting, margin, and P&L to optimize profitability. - Led cross-functional teams to enhance product quality, processes, reduce costs, and expand systems to boost competitiveness. Coordinated global product management issues for resins, collaborating closely with global product managers. Achievements: - Achieved 2019 MI and EBITDA targets, improved product unit MI, and drove growth in GC sales MI for both 2018 and 2019 more than 10%.

  • Product Marketing Manager at Atotech Group
    Jan 2017 - Jul 2017 · 7 mos

    Major Responsibilities: - Developed and executed marketing strategies and business plans for Functional Electronic Coatings, successfully managing key projects. Led the introduction of new products, processes, and technologies to the market, while overseeing inventory, forecasting, and margin management to ensure optimal operational performance.

  • Marketing Specialist at DuPont
    Jan 2015 - Aug 2016 · 1 yr 8 mos

    Major Responsibilities: - Led sales initiatives across key sectors (Energy & Material Handling, Pharmaceutical, Food & Beverage), developed long-term client relationships, and created marketing strategies. - Collaborated with R&D and production teams to introduce innovative solutions, organized customer seminars and technical consulting, and identified new business opportunities to drive growth. Achievements: - Drove a 20% increase in total sales in 2015, with consistent growth across multiple product lines, including a 11.7% growth in performance elastomers sales in the CPI sector, a 690% growth in performance plastic sales within the CPI sector and a 40% growth in performance elastomer sales in the pharmaceutical industry.