Sheng Lee

Consultant (Transport Strategy) at Arup; Independent Writer at Revolution Media

Malaysia

About

Consultant with 4 years of experience delivering data-driven solutions for urban transport and business challenges. Competent in team leadership and project management, serving as Deputy PM and PM. Skilled in data analysis, forecasting, and visualisation to turn complex data into actionable strategies. Experienced in creating clear presentations and reports, leveraging a journalism background to simplify complex ideas. Strong public speaker with experience delivering seminars, emceeing events, and presenting to stakeholders.

Experience

  • Arup (Malaysia)
    • Consultant (Transport Strategy)
      Sep 2022 - Present · 3 yrs 10 mos

      Penang Hill Cable Car Development Strategy (PM) - Identified business model gaps and devised revenue diversification strategies, designed demand redistribution strategies based on capacity bottleneck, and secured expanded scope through successful delivery Kuta & Precinct Renewal Feasibility Study (Deputy PM) - Led international team to deliver congestion strategy and market feasibility, built financial model and demand forecasts, and facilitated stakeholder buy-in with public sector decision-makers Iskandar Puteri Transport Facility Investment Plan (Deputy PM) - Identified congestion hotspots and supply gaps, led benchmarking, developed action plans, and created a marketing strategy along with a visual technical report Port Klang Cruise Terminal Redevelopment (Modeller) - Developed a capacity model for a new layout designed to accommodate double the customer flow demand and presented it at internal Townhall Clean Growth Handbook (Analyst) - Led analysis on transport sector collaboration between Malaysia and UK, authoring a chapter for UK government publication

    • Engineering Consultant (Structures)
      Jun 2021 - Sep 2022 · 1 yr 4 mos

      KLCC Tower M (Engineer) - Led the coordination of the inner core structure for a skyscapper, resolving ceiling height issues by redesigning the floor system under tight deadlines

  • Digital Writer (Freelance) at Revolution Media Pte Ltd
    Nov 2022 - Present · 3 yrs 8 mos

    Led content strategy for hands-on reviews of notable timepieces. Interviewed independent craftsmen and watchmakers worldwide to create exclusive in-depth stories, ranging from traditional métiers d'art (e.g., enamelling) to the history of independent watchmaking

  • SJX Watches (Singapore)
    • Senior Writer and Content Manager
      Apr 2022 - Nov 2022 · 8 mos

      Grew weekly newsletter subscriber base and coordinated the launch of e-commerce merchandise. Led the development and handover of a new Shopify e-commerce website. Attended Watches & Wonders in Geneva, engaging with brands and watchmaking teams for content development

    • Writer
      Jul 2020 - Mar 2022 · 1 yr 9 mos

      Conducted hands-on reviews of mechanical watches and provided business commentary on watch groups/conglomerates' performance. Collaborated with auction houses to cover historically important pieces with in-house photography

  • Civil Engineering Intern at Arup
    Jun 2020 - Jul 2020 · 2 mos

    Lower Hudson Transit Link - Worked with a multidisciplinary team to identify first-mile-last-mile gaps and designed pedestrian walkway for the bus rapid transit system

  • Research Assistant at University of Toronto
    May 2019 - Aug 2019 · 4 mos

    Analysed the impact of cyclic temperature and loading on the integrity of glass fiber-reinforced polymer (GFRP), a potential steel alternative in reinforced concrete due to its anti-corrosive properties. Prepared samples, conducted tests, analysed data, and presented findings.