Shelley Keefe

Floral Designer

Bracknell, England, United Kingdom

About

• Berkshire based Independent Florist & Floral Desinger • Luxury Floral Styling for your Wedding, Event or Business • Events • Installations • Gifting Connecting flowers to the occasion, with meaning, significance and seasonality. • RHS Chelsea Flower Show 2023 - 3 Star Tradestand Award Winner ⭐️⭐️⭐️ • LBEL Awards - Floristry Apprentice of the Year 2023 🏆 • WorldSkillsUK 2022 National Floristry Competition - Gold Medal Winner 🏅

Experience

  • Floral Designer at Studio Fifty Three
    Apr 2025 - Present · 1 yr 4 mos

    Meaningful and memorable floral designs for weddings, events and corporate settings.

  • Elder Floral Design (Maidenhead, England, United Kingdom)
    • Senior Florist
      Nov 2024 - Aug 2025 · 10 mos

      • High end, bespoke floral design • Weddings, events, corporate • VIP clients’ private residence dressing • Seasonal arrangements & installations

    • Florist
      Aug 2023 - Nov 2024 · 1 yr 4 mos

      • High end, bespoke floral design • Weddings, events, corporate • VIP clients’ private residence dressing • Seasonal arrangements & installations

    • Apprentice Florist
      Sep 2021 - Aug 2023 · 2 yrs

      All aspects of floral design: • Weddings • Corporate and office flowers • Events • Hand tied bouquets • Seasonal arrangements & installations AWARDS & ACCOLADES: • Gold medal winner - WorldSkills UK 2022 • Apprentice of the year - BCA college 2023 • Apprentice of the Year - LBEL and LANTRA Awards 2023.

  • Customer Assistant (seasonal) at Marks and Spencer
    Nov 2020 - Dec 2020 · 2 mos

    Customer assistant in the clothing and home department

  • Social Media & Marketing Executive at Run Mummy Run®
    Apr 2017 - Apr 2020 · 3 yrs 1 mo

    Social media marketing for this large online running community and retailer • Managing small scale partnerships and advertising • Experience in social media and influencer marketing, and as a brand ambassador • Helping build an engaged community on Instagram and using this, and other social media channels as effective marketing platforms • Attending events, races and trade shows to help promote and build the community and brand

  • Owner at LUSH Hand&Nail
    Feb 2012 - Apr 2017 · 5 yrs 3 mos

    Mobile nail technician • Self built business to work around raising a young family • Building on previous knowledge and customer service experience to forge a loyal client base • Experience in managing own accounts