Shelby Sly

Head of Business Operations @ TwelveLabs

San Francisco, California, United States

About

Experience

  • Head of Business Operations at TwelveLabs
    Apr 2026 - Present · 4 mos

  • Ridgeline (5 yrs 5 mos)
    • Director of Strategy & Operations
      Apr 2025 - May 2026 · 1 yr 2 mos

      I lead Strategy & Operations (team of 7), which includes BizOps, Product Ops, and Program Management. I also operate as Chief of Staff to Ridgeline's CEO, Dave Blair.

    • Head of Product Operations & Program Management
      Dec 2023 - Apr 2025 · 1 yr 5 mos

      Developed early product ops processes and critical feedback loops between Product and GTM, before building out a dedicated Product Operations team. During this time also led the Program Management team and operated as Chief of Staff to Ridgeline's CEO.

    • Chief of Staff
      May 2022 - Jan 2024 · 1 yr 9 mos

      Led the development and rollout of Ridgeline's operating cadence, including quarterly business reviews, OKRs, business metrics, in addition to leadership team operations- board and CEO communications, off-sites, and company meetings. Scope included the program management of critical company initiatives.

  • DEIB Advisory Board Member at Cal Poly Orfalea College of Business
    Aug 2018 - Jul 2022 · 4 yrs

  • Product Operations Manager at NextRoll, Inc. (formerly AdRoll Group)
    Jan 2020 - Jan 2021 · 1 yr 1 mo

    Product Ops Manager x Chief of Staff to Head of Product. Was responsible for maintaining the operating cadence of the Product Management & UX teams via quarterly roadmap planning and prioritization, management of team/company communications and new process creation. Additionally owned program-management of strategic Product and company initiatives, partnering closely with Engineering and customer-facing teams.

  • Advisory Board Member at Cal Poly Women in Business Association
    May 2017 - Dec 2020 · 3 yrs 8 mos