Shelby Senebald

Sr Manager, Transformation and OCM

Calgary, Alberta, Canada

About

I'm a strategic communications alchemist with a talent for transforming complex ideas into stories that resonate and inspire. Whether I'm leading large teams or spearheading bold initiatives, I bring clarity, creativity, and purpose to every message.

Experience

  • Rogers Communications (Permanent Full-time · 2 yrs 8 mos)
    • Senior Manager, Transformation and OCM
      Mar 2026 - Present · 4 mos

    • IT Planning and Communications Manager
      Nov 2023 - Mar 2026 · 2 yrs 5 mos

      Reporting directly to the CICSO, providing strategic support and managing communications for a national IT and Cyber Security department with over 5000 employees and contractors, ensuring seamless operations and effective information flow. Strategic Leadership - Spearheading the development and execution of comprehensive IT strategies, ensuring alignment with corporate goals and enhancing operational efficiency. - Stakeholder Engagement Fostering effective communication channels across all levels of staff, directly supporting the SVP, IT, and collaborating with the IT SLT and broader leadership team. Internal Communications - Pioneering and championing the development and adoption of a transformative communication strategy for the national IT department, significantly enhancing internal collaboration and streamlining information dissemination. - Developing and leading the implementation of internal IT communications plans, including key messages, communication channels, and tactics, ensuring a consistent and clear narrative. Cross-functional Collaboration - Working with cross-functional teams to increase collaboration and establish strong working relationships, driving continuous improvement and innovation. - Proactively assisting in identifying and resolving critical post-acquisition friction points, realigning the IT department’s operations with overarching company goals and strategic vision. Leadership and Mentorship - Mentoring emerging talent within the organization, promoting knowledge transfer and professional growth.

  • Shaw Communications (5 yrs 9 mos)
    • Senior Portfolio Planner
      Mar 2021 - Nov 2023 · 2 yrs 9 mos

    • Portfolio Planner
      Jan 2020 - Mar 2021 · 1 yr 3 mos

    • Portfolio Analyst
      Dec 2018 - Jan 2020 · 1 yr 2 mos

  • Dayhome owner and operator at Self Employed
    Mar 2017 - Mar 2018 · 1 yr 1 mo

  • Project Coordinator at Ledcor
    Dec 2011 - Jan 2017 · 5 yrs 2 mos

     Provided administrative support, including monitoring and project expense reporting, tracking project schedule, coordinating logistics, maintaining and distributing project communications.  Coordinate and facilitate project status and milestone meetings throughout the project life cycle.  Enforcing Health and Safety program, keeping records of all Health and Safety documentation from field employees. Organizing required training for employees  Ensuring the daily functions of the office run smoothly  Responsible for putting together bid offers and invoices with appropriate company branding  Researched and investigated possible new subcontractors and vendors for pricing, equipment availability and staffing  Ensuring project planning tools are up to date  Document and maintain all subcontractor contracts, bids and invoicing  Maintained all record keeping on multiple software programs  Interpreted specifications, blue prints, job orders, company policy, and procedures  Onboard new subcontractors and employees  Acted as backfill for payroll

  • Insurance Advisor at Calgary Coachworks
    Dec 2010 - Dec 2011 · 1 yr 1 mo

    • Answering phones multi line phone system • scheduling new appointments, • checking customers in and out • receiving payments • updating insurance information • verifying insurance information and coverage • Telephone reminds for next day appointments.