Shelby Ralli

Campaign Marketing Manager at Veeam Software

Washington DC-Baltimore Area

About

I'm a B2B campaign marketing manager with 7+ years building demand generation programs that connect technical products to the buyers who need them. At Veeam, I work on global integrated campaign strategy for SaaS data protection solutions -- collaborating across Product Marketing, Web, Demand Gen, and regional teams in AMER, EMEA, and APJ to bring campaigns to life across paid and organic channels. My work spans content development, landing page strategy, email and nurture programs, and pipeline reporting. What I enjoy most about this work is the full-funnel nature of it -- taking a product story, translating it into messaging that resonates with a technical buyer, building the digital journey around it, and using data to make it better. I've worked across the full martech stack and thrive in environments where speed, curiosity, and cross-functional collaboration are the norm. Background spans cybersecurity SaaS, content services, and enterprise software -- which has given me a strong foundation in both startup scrappiness and enterprise scale. Currently serving as AI Champion for Veeam's global campaigns team, focused on building meaningful AI workflows into how we plan, create, and optimize marketing programs.

Experience

  • Veeam Software (3 yrs 9 mos)
    • Campaign Marketing Manager
      Apr 2026 - Present · 4 mos

    • Senior Campaign Marketing Specialist
      Apr 2024 - Apr 2026 · 2 yrs 1 mo

    • Campaign Marketing Specialist
      Nov 2022 - Mar 2024 · 1 yr 5 mos

  • Demand Marketing Specialist at Hyland
    Nov 2021 - Nov 2022 · 1 yr 1 mo

  • Cybrary (3 yrs)
    • Digital Marketing Manager
      Apr 2020 - Nov 2021 · 1 yr 8 mos

    • Marketing Coordinator
      Dec 2018 - Apr 2020 · 1 yr 5 mos

  • Creative Marketing and Events Intern at Tide Cleaners
    Jun 2018 - Dec 2018 · 7 mos

  • Marketing Intern - UMD Football Program at University of Maryland
    Mar 2016 - Jun 2018 · 2 yrs 4 mos