Roseville, California, United States
Lead a high-performing marketing team in developing and executing strategic campaigns with key partners to drive lead generation, revenue growth, and enhanced brand awareness. • National DMR Partners (2021-present): Implemented segmented GTM strategies with CDW, SHI, Insight, Connection and Softchoice, resulting in 15-40% YoY growth. • National Partners (2021-present): Oversee joint Enterprise GTM strategies with WWT, Presidio, ePlus, Optiv, Trace3, AHEAD and ConvergeOne, delivering 15% annual growth. • SMB Channel & Field Strategy (Q3 2024-Q4 2025): Drove strategy and execution of a channel-first SMB growth program that broke a two-year revenue plateau, delivered five straight quarters of sustained growth, and increased whitespace acquisition 134% through internal and partner enablement, content syndication, lead passing, and customer campaigns. • Emerging Partners (2024): Developed and executed a scalable one-to-many strategy for 250 top DLB partners (a new RTM), resulting in 7% growth in the firts year. • Disti/DLB (2021-2022): Oversaw annual marketing plans and GTM strategy. Built program to help accelerate partner growth within Partner Program. Achievements: CRN Women of the Channel List (2022-2025), CMA Excellence List (2024-2025), Fortinet Marketing Team of the Quarter (Q4 2024) Partner Achievements: WWT named Fortinet Partner of the Year (2023), CDW named Fortinet Security Operations Partner of the Year (2023), SHI named Fortinet Partner of the Year (2022), Insight named Fortinet Growth Partner of the Year (2022), CDW Gold Partner of the Year (2021), CDW named Fortinet Partner of the Year (2021), WWT named Security Fabric Partner of the Year (2021)
Developed and executed innovative virtual marketing programs for the US and CA DMR partner base - CDW, SHI, Insight, Connection, Softchoice, Zones and Dell that resulted in 10% YoY growth. Acievements: Marketing Employee of the Quarter (Q3 2020) Partner Achievements: CDW named Fortinet Fabric Partner of the Year, SHI Partner of the Year (2020)
•Develop, drive and implement channel marketing activities and campaigns with DMR channel partners •Implement channel campaigns to expand market share and increase ROI •Build relationship with DMR Partner Marketing Managers to align with account initiatives and negotiate contracts – annually, quarterly and/or a la carte •Work with Director of Channel Sales and NAMs to develop and oversee the marketing plan for each DMR account •Work closely with NAMs to measure campaigns and activities, analyze and report effectiveness as well as ensure follow through of post event and post incentive action items •Manage DMR budget •Develop promotional and sales materials by collaborating with the Product Marketing team to develop messaging for collateral, trainings, ads, etc. and collaborating with the Creative Team to develop innovative marketing materials including invitations, product media, website copy, registration forms, etc. •Manage DMR Channel Event Coordinators and oversee day to day channel operations to make sure tasks are completed in a timely manner and up to Barracuda standard •Perform reviews and provide improvement suggestions •Manage monthly closed deal and campaign reporting and relay effectiveness as well as team progress to Director •Understand changing and differing priorities depending on territories and account
In addition to the National Channel Program Coordinator duties- •Supervise and train the DMR Marketing and Events Team. •Manage all scheduling and travel for the Events Team. •Manage events and assist overall marketing strategy for our largest DMR partner. •Develop monthly technical and sales partner newsletters for all accounts via Pardot.
•Support team of National Account Managers with necessary sales and marketing tools - including media, training documents, and marketing items. •Work closely with Account Managers to ensure follow through of post event action items. •Manage and maintain annual events calendar. •Oversee all logistics of events and conferences, program budgets and contracts. •Plan and execute marketing events, including event research, venue selection, contract negotiation, schedule including but not limited to packing, printing and shipping of materials to end destination. •Measure activities associated with event, analyze and report effectiveness. •Collaborate with graphics team to develop innovative marketing campaigns including invitations, product media, website copy, registration forms, etc. •Travel to all North American partner sites to build relationships, increase brand awareness, distribute product knowledge and execute production-level events. •Oversee marketing inventory, swag budget and acquisition of new materials. •And so much more!
•Responsible for coordinating, organizing and administering all recreational programs in the Assisted Living and Memory Care areas. •Manage 3 Activities Assistants, including scheduling, career growth and yearly evaluations. •Support volunteers, program planning, lead activities, conduct fitness programs, assist other department staff and ensure accurate daily charting of activities for state compliance. •Coordinate community-wide special events, outdoor recreational events, and special functions. •Create, distribute and implement the monthly Assisted Living and Memory Care activity calendars using publisher and excel. •Comply with all safety standards. •Responsible for off campus excursions. •Responsible for coordinating department staff and volunteers.
•Assist in administering all recreation programs in assisted living, supports volunteers, assists in program planning, leads activities, conduct fitness programs, assist other department staff and ensures accurate daily charting of activity attendance for state compliance. •Distribute and implement the monthly activity calendar, comply with all safety standards, and assure maximum participation at all daily activity programs that will motivate residents •Responsible for off campus excursions for AL residents •Aid in creating and administering activity goals, and coordinates the resolution of all resident concerns, in a timely manner, with Activities Director.
•Lead engaging physical and mental activities to independent, assisted living, and memory care senior residents. •Develop programs for residents including programs designed for residents confined to their rooms. •Greet new residents and make a special effort to include and engage them in activities and introduce them to others in the community. •Respond to emergencies involving residents. •Trained to work front desk as receptionist/concierge, answer phones and greeting residents and clients, monitoring life line pendant pager and respond to emergencies when they arise, scheduling tours and appointment, assisting residents, organizing files and maintaining resident records. •Received employee of the month in October 2011 and March 2012. •Received the Atria Exceptional Service Award June 2012
•Completed over 200 hours. •Developed an implementation plan for Seniors at Home Outreach Program that included information about fall, fire, and burn prevention. Then implemented program on four isolated seniors associated with Yu-Ai Kai •Collaborated with Yu-Ai Kai case managers to develop case management skills through outreach and home visits •Worked one-on-one with seniors with Alzheimer’s Disease, implementing, overseeing, and participating in a variety of activities in the Senior Day Service Program