Singapore
Innovation has been in Crestar's DNA since day 1. Founder Eric Tew spent over a decade proving a ceiling fan could be more than an appliance, pioneering aluminium composite on AC motors for durability, LED lighting modules for brighter homes, and DC ceiling fans for energy savings, first to market in Singapore on every innovation. He didn't just build a business. He built a brand with a soul. When he needed new leadership, he asked me, his son-in-law to step in. I joined in Jan 2019. In Oct that year, he was gone. His legacy became my responsibility. His vision became my mission: to build Crestar into the world's most innovative ceiling fan brand, curating comfort and wellness sustainably for people and the planet, beyond Singapore. Innovation for me means three things. Technology. From manual to digital, then a layer further. A GenAI chatbot deployed across our website, WhatsApp, social platforms drove an 80% uplift in sales and a 56% reduction in customer service time. Microsoft 365 Copilot moved the company onto real-time cloud collaboration, breaking down silos across every function. AI Agents ensured every team member, pre and post-sales speaks the same language: consistent training, consistent standards, one seamless customer experience. Featured in IMDA's GenAI Enterprise Playbook, Microsoft's Agents of Change programme, and the Microsoft Cloud Blog's worldwide showcase of 1,000 AI transformation stories. Sustainability. We measure carbon emissions yearly from a 2023 baseline, targeting 70% reduction by 2028, electrifying our fleet, eliminating styrofoam, switching to biodegradable and eco-friendly packaging that enables 30% more SKUs per shipment. We advocate for hybrid cooling. Named Grand Sustainability Champion by Ant International among 130 companies, and awarded the ESGpedia ESBN Asia-Pacific Green Deal Silver Badge in 2025. Through the Crestar Care Programme, we partner with NGOs and support less-privileged families because purpose extends beyond profit. Experience. "The Lightness of Air" our 2,700 sq.ft Experiential Lab was designed not to showcase products, but to let customers feel what comfort and wellness truly mean. Cloud-themed interiors, sculptural installations, real-life settings. Winner, Asia Pacific Best Retail Interior, International Property Awards 2026. Featured on Channel NewsAsia, MoneyFM 89.3, The Business Times, 联合早报 I want to take it further, beyond Singapore, beyond convention, beyond what anyone expects a ceiling fan brand to be. If you believe great brands are built on purpose, not just profit, let's connect.
“Building the world’s most innovative ceiling fan brand curating comfort and wellness sustainably, beyond Singapore.” Digital Transformation & AI –80% uplift in sales driven by GenAI chatbot deployed across website, WhatsApp, and social platforms. –56% reduction in customer service time through AI-enabled workflow automation. –Adopted Microsoft 365 Copilot company-wide, replacing siloed, location-bound workflows with real-time cloud collaboration across all departments. –Deployed AI Agents to align pre-sales and post-sales teams on consistent training, standards, and customer experience. –Featured in IMDA’s GenAI Enterprise Playbook · Microsoft’s global Agents of Change programme · Microsoft Cloud Blog worldwide showcase of 1,000 AI transformation stories. Sustainability & ESG –70% carbon emission reduction target by 2028, tracked yearly from a 2023 baseline. –30% more SKUs transportable per shipment through eco-friendly biodegradable packaging with smaller footprint. –Electrified company fleet, eliminated styrofoam, and advocate for hybrid cooling as a smarter, greener alternative. –Grand Sustainability Champion — Ant International (2025), among 130 companies. –ESGpedia ESBN Asia-Pacific Green Deal Silver Badge (2025). Community & Purpose –Founded the Crestar Care Programme — partnering with NGOs and stepping in for less-privileged families, extending the brand’s responsibility beyond commerce into the communities it serves. Customer Experience & Brand –Designed and opened “The Lightness of Air” — Crestar’s 2,700 sq. ft. Experiential Lab with cloud-themed interiors, sculptural fan installations, and real-life comfort settings. A space designed not to sell, but to let people feel what comfort and wellness truly mean. –Winner — Asia Pacific Best Retail Interior, International Property Awards 2026. Media & Recognition –Channel NewsAsia · MoneyFM 89.3 · The Business Times · IMDA · Microsoft · Ant International · ESGpedia · International Property Awards . 联合早报
• Oversaw the entire business operations, people management, and strategic ventures to drive growth and efficiency across the organization. • Led the development and implementation of business plans focused on achieving cost-effective operations and driving digital transformation. • Accountable for overall financial performance, investment strategies, research and development initiatives, and new business ventures. • Formulated and executed company business strategies aligned with the organization’s vision, mission, and long-term goals. • Analyzed operational challenges and market dynamics to provide proactive solutions that supported sustainable business growth. • Ensured clear communication and implementation of company policies across all levels of the organization. • Spearheaded research and development efforts in ceiling fan design, smart technologies, and functional innovations to enhance product offerings and market competitiveness.
• Appointed as a Committee Member to oversee the Product Certification Scheme at Intertek Singapore, ensuring compliance with local and international regulatory standards. • Provided expert insights on certification processes, risk assessment, and quality assurance for a diverse range of products. • Reviewed and validated certification frameworks to maintain impartiality, technical competence, and integrity of the certification body. • Contributed to policy formulation, decision-making on certification outcomes, and continuous improvement initiatives to uphold product safety and performance standards. • Collaborated with industry professionals, regulatory bodies, and stakeholders to enhance the credibility and acceptance of Intertek’s product certification programs.
• Supported over 1,000 servers globally across both physical and virtualized environments (VMware, Hyper-V). • Provided 24/7 support for systems delivering Critical and Vital Services. • Monitored and tuned system performance using SCOM; conducted proactive capacity planning and optimization. • Led Incident, Change, and Problem Management processes aligned to ITIL standards, meeting SLA/OLA targets. • Performed monthly patch management and reporting via SCCM for servers within operational scope. • Administered enterprise backup solutions including Commvault Simpana, DPM, and VEEAM. • Defined and documented Standard Operating Procedures (SOPs) for internal teams. • Troubleshoot and resolved issues across production and testing environments. • Automated routine tasks through scripting and task scheduling. • Planned and executed global system upgrades and server migrations (OS, SQL, Lotus Domino, etc.). • Managed and maintained Microsoft Windows Servers (2005, 2008) and SQL Servers (Clustered and Standalone). • Administered virtual environments (VMware vCenter, Hyper-V SCVMM) and enterprise messaging platforms (IBM Lotus Domino 8.5, BlackBerry Enterprise Server, MobileIron, Sametime). • Provisioned and managed storage solutions using VNX, Datacore, and Data Domain systems. • Led Disaster Recovery Planning (DRP) exercises and maintained updated DR procedures.
• Led key infrastructure projects including the SPF Virtual Server Hosting Infrastructure Project and VMware Planning & Design Project. • Managed the entire project lifecycle: budgeting, planning, tendering, evaluation, implementation, monitoring, and commissioning. • Oversaw server hosting environments for Windows platforms and provided consultation to Application Teams on hosting requirements. • Provisioned server resources via physical or virtual environments using VMware virtualization technologies. • Delivered contractual ongoing support across service components including OS software, server hardware, storage management, and virtualization software. • Ensured service availability, data protection, and SLA compliance to support critical applications. • Implemented cost recovery measures to optimize server resource utilization (CPU, memory, network ports, storage licensing). • Administered daily server operations, including server migrations with minimal operational disruption. • Led acquisition and tendering processes for server infrastructure, conducting Proof of Concepts and vendor evaluations. • Managed vendors and budgeting for upgrades and operational needs. • Enforced server security measures aligned with ICT security policies and standards. • Designed disaster recovery plans and server hosting architectures emphasizing high availability, clustering, and redundancy. • Researched and recommended new technologies in green IT, server virtualization (e.g., VMware), and automation tools for infrastructure optimization.