Salt Lake City, Utah, United States
I build demand for our GTM teams. My work sits at the intersection of sales, marketing, and product to drive measurable business impact. Previously, I led Apollo’s startup ecosystem across partnerships and community, owning programs that support startup acquisition, product adoption, and long-term growth. Earlier in my career, I built executive recruiting functions and partnered directly with founders, operators, and investors to scale leadership teams at high-growth, VC-backed companies.
Lead Apollo’s startup ecosystem across partnerships, community, and field GTM programs that support product adoption, pipeline growth, and long-term founder relationships Built and scaled Apollo for Startups into a founder-facing platform supporting thousands of startups through partnerships, education, and enablement Designed and executed high-touch field marketing programs, including hands-on workshops, meetups, and curated founder and executive dinners and lunches with Apollo leadership. Planned and hosted founder and executive dinners co-hosted with our CEO, engaging senior startup leaders and strengthening strategic relationships Built structured event-to-sales and adoption workflows, partnering with Sales and GTM teams to ensure thoughtful follow-up and relationship progression Act as the cross-functional owner, aligning Product, Marketing, Sales, RevOps, Design, and Operations around shared growth and adoption goals
Launched Apollo’s Executive Recruiting function globally
I help identify leaders for venture capital and private equity backed firms within SaaS, fintech, medtech, and industrial automation. - Partner with VC-backed startup founders on recruiting director level and above roles by developing research strategies, market intelligence, talent mapping, and designing successful outreach campaigns and tactics. Recruiting for VC firms and PE firms nationally, across multiple functions spanning Product, Engineering and GTM. - Recruiting on highly technical design, test, and process engineering roles within highly regulated industries. - Helped recruit, hire, onboard and train new team members, resulting in 50% growth in 2021. - Integrate and deploy multi-channel campaigns for recruiting, enabling the team to increase project efficiency and metrics. Accomplishments - Building founding US teams for VC-backed companies with no prior presence in the US, educating both candidates & clients on market trends, insights, and opportunities within various industries. - Heart Project: Recruiting for Pre-K+ private schools locally and in Washington DC for both inaugural and existing roles for Regional School Directors and School Directors. 85% of candidates were not on LinkedIn, involving creative research strategies, prospecting, and recruiting.
I lead the company's research and support our recruiting efforts. - Responsible for leading and managing research for all incoming and prospective C-suite level searches for the organization throughout the entirety of a searches lifecycle, working directly under the CEO & Partner. - Industry work includes: Aerospace & Defense, MedTech, FinTech, Healthcare, Industrial Manufacturing, and Private Equity firms. - Successfully conduct full lifecycle recruitment on multiple senior level engineering roles, engaging in high-level conversations with candidates while building meaningful relationships and satisfying the client's urgent hiring needs. - Participate in all client updates and presentations, interfacing with stakeholders on any research updates or insights. - Conduct market and data analysis for our clients, providing detailed intel on their competitors and current market trends. - Develop search strategies, both internally and externally. - Identify and source qualified candidates while implementing new and innovative research tactics to help effective sourcing during active searches. - Create and update universal process documents for reference and training purposes. Accomplishments - Implemented a Diversity & Inclusion initiative by building relationships with national organizations to ensure unbiased recruiting and hiring for our organization and clients. - Network and work with local community members to find ways that S&C can give back and support its surrounding community by working with minority and non-profit groups. - Pioneered and manage the company's social media presence on LinkedIn to update and engage with clients and candidates. - Continuously test and integrate new technologies to help workflow and communication between team members i.e., Microsoft 365 Suite (including Teams and Project Management).
- Created engaging content that generated PR opportunities, coverage and brand awareness for Clearlink entities (e.g. interactive content pieces, branded reports, infographics, etc). - Designed campaign-style outreach pieces, leading to 5,000+ organic page visits and impressions, as well as averaging 30+ links per piece. - Built and maintained relationships with top tier publications including Shape, Pop Sugar, and iHeartRadio. - Identified and incorporated basic SEO needs for Clearlink entities to help gain brand awareness. Stayed ahead of trends, current events, and tactics in search, outreach, social, and content marketing industries. - Developed and tested marketing email templates. - Tracked referral traffic on marketing campaigns through Google Analytics. Accomplishments - Designed campaign-style outreach pieces, leading to 5,000+ organic page visits and impressions, as well as averaging 30+ links per piece on local and national publications. - Built and maintained relationships with top-tier publications including Shape, Pop Sugar, and iHeartRadio.