Burbank, California, United States
Versatile, creative, and results-driven Brand/Digital Marketing & Project Management professional with a comprehensive understanding of corporate communications, public relations, and social media strategies. Strong passion for overseeing digital marketing strategies for major consumer brands and partners. Effectively defines, develops and implements targeted marketing plans to maximize brand awareness while preparing communication, writing engaging content, and managing project teams to ensure goals are met. Adept at analyzing data / trends, identifying insights / customer needs and developing / launching successful online marketing initiatives to drive huge increases in ROI. Key Strengths • Digital/Online Marketing • Public/Media Relations • Search Engine Optimization • Content/Article Writing • Social Media Networking • Project Management/IT/Agile • Trends Research/Analysis • Partnership Acquisition • Shopper/Consumer Insight • Campaign Development • Brand Building/Management • Corporate Communications • Customer Engagement • Video Conferencing/Hosting • Business Plan Development
Lead a team focused on the global strategy for family home entertainment releases across all transactional platforms, focusing on marketing campaigns across media outlets, social media and influencer campaigns and overall product management for major animation franchises. Coordinate all home entertainment promotional partnerships, both catalog and new release, across global markets. Part of peer created employee workforce group focused on achieving equity among Black employees.
Created and executed brand marketing plans for national catalog theatrical product. Managed all areas of execution including creative, budgets, marketing opportunities, publicity and promotional support. Oversaw catalog business and promotional opportunities at specific national retailers including Walmart, Best Buy, Amazon.com and all major national distributors. Key Contributions: • Directed catalog product visibility in the social networking markets through direct account activity and corporate communications. • Coordinated efforts between theatrical licensing and catalog marketing plans. • Implemented national seasonal and promotion drafting programs to help increase product sell-through and placement at retail.
• Team lead in development of strategic marketing campaigns that increased consumer awareness and drove overall retailer market share at seven national retails; including Amazon.com, Costco and Sears Holdings. • Primary contact between outside sales office and internal corporate offices and the key liaison with our Viacom brand partners. • Assisted in analytical analysis of account specific product campaigns to determine effectiveness and areas for potential improvements
• Prepared and analyzed sales and marketing reports for Home Entertainment. • Primary liaison between sales and marketing on all aspects of Retail Marketing to include: communication / database, promotional packaging / product assignment, promotional elements / premiums, merchandising. • Handled five retail marketing accounts, including Amazon, Borders and Trans World Entertainment.
• Assisted both senior executives; maintaining calendars, schedules, contacts and all internal needs while preparing documents and presentations for both sales and marketing meetings for all national retail accounts.
• Organized, sorted, processed and coordinated hundreds of packages, parcels and mail for a major motion picture studio. Handle multiple phone lines and assist in daily maintenance and operations within the mail facility.
Crew chief, summer camp counselor at Astrocamp and on the Tole Mour