Shaun Rein

Entrepreneur. Strategic Market Researcher. Investor. Keynote Speaker. Author of 5 books.

Shanghai, China

About

Founded in 2005 in Shanghai by Shaun Rein, CMR partners with organizations across the private, public, and not-for-profit sectors, helping clients gain the qualitative insights necessary to best achieve growth goals CMR combines unparalleled local knowledge of China with global expertise: our team is comprised of the finest business minds, who come from a wide variety of backgrounds and experiences Clients include Apple, Yum! Brands, Crocs, Fidelity, UGG, Warburg Pincus, Richemont, DuPont, AXA Insurance, Electronic Arts, Hugo Boss, SAS Institute (Analytics), Ecco Shoes, LG Electronics, Samsung, SK Group, P&G, LinkedIn, Cofidis, MCM, Bumble Bee, Unitas Capital, CLSA, China Capital Today, Hutchison Whampoa, Aramark, Lane Crawford, Chloe, Juilliard, Duke University, Shanghai American School, Kamet, Esselte, The Math Works (Matlab), Shanghai Tang, Hard Rock International. Our analysts on the ground in China have expertise in the following industries: Apparel Beverages (alcoholic & non-alcoholic) Chemicals Consumer Electronics Construction Equipment Consumer Packaged Goods Cosmetics and Beauty Care Education (for profit and non profit) Food Footwear Financial Services (Insurance, Commercial Banking) Heavy Machinery Hedge Funds Hotels & Leisure Luxury Products Media, Entertainment, and Tourism Private Equity Restaurants Retail Technology

Experience

  • Founder and Managing Director at CMR
    Oct 2005 - Present · 20 yrs 9 mos

    Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), the world's leading strategic market intelligence firm focused on China. He works with boards, billionaires, heads of states, CEOs and senior executives of Fortune 500 & leading Chinese companies, private equity firms, SMEs and long/ hedge funds to develop their China growth, political and investment strategies. Rein authored the international best-sellers "The War for China's Wallet: Profiting from the New World Order," "The End of Cheap China"​ & "The End of Copycat China."​ Publishers Weekly named "Cheap"​ a "Top 10 business book for 2012." The Financial Times called "Copycat"​ "Intriguing" and said of Wallet: “Mr. Rein’s insider tales of what it takes to work in contemporary China are insightful...a toolbox for those who want to work with Chinese companies make it a worthwhile read.” Rein is regularly featured in the Wall Street Journal and The Financial Times. His op-eds have appeared in the New York Times. He frequently appears on CBS, CNN, BBC, CNBC, PBS and MSNBC. Rein formerly taught executive education classes for London Business School and was a weekly columnist for CNBC and Forbes. He also wrote a column for Bloomberg BusinessWeek. Rein is one of the most sought out keynote speakers focused on innovation, consumer trends and the economy in China. He served on the Board of Trustees for St. Paul's School and was a member of the Investment Committee. He can be booked via speaker bureaus or directly through CMR.

  • Author at Hachette UK
    Oct 2024 - Present · 1 yr 9 mos

    "Shaun Rein is a consistently challenging thinker and essential guide for anyone trying to make money in complex Chinese markets. The Split should be essential reading for any foreign investor trying to understand how a new era of geopolitical upheaval is going to make that task harder still." ― James Crabtree, author of The Billionaire Raj "Shaun Rein's The Split is a highly readable and richly detailed field guide to foreign business opportunities in China during an era of heightened geopolitical rivalry with the U.S. and accompanying shifts in economic policies and regulation on both sides. Drawing on many years of on-the-ground experience and myriad interviews, Rein offers a nuanced account of which sectors remain promising, which do not and where new challenges may lurk." ― Jacques deLisle, Director, Center for the Study of Contemporary China, University of Pennsylvania "Based on decades of residing and researching the economic environment and policy making process of the Chinese central government, this book is a must-read for anyone interested in learning more about China's complex political and economic landscape. It presents a well-informed and in-depth analysis of the evolving and complex environment in China, and the challenges and opportunities for foreign investors posed by the growing geo-political tension and trust deficit between Washington and Beijing." ― Ambassador L. Albert Mariner, Somoa's Ambassador to China

  • Keynote Speaker at Leading Authorities, Inc.
    Mar 2012 - Present · 14 yrs 4 mos

    Rein is one of the most sought out keynote speakers focused on innovation, consumer trends and the economy in China. In presentations, Rein takes an engaging and informative approach to examining the extraordinary changes taking place across all levels of Chinese society and how they affect businesses across the world. Speaking engagement clients include: Estée Lauder, JP Morgan, Citigroup, Adidas, HSBC, AXA, Credit Suisse, SASAC, Baker McKenzie, Blackrock, Baillie Gifford, KPMG, Macquarie, Baird, Herman Miller, Deloitte, CLSA, Global Sources, Fragomen, Clariant, Nomura, Mizuho, Solvay, Sodexo, Barry Callebaut, Nestle. He has given speeches globally including South Africa, Australia, US, France, UK, Canada, New Zealand, Switzerland, Thailand, Singapore, Mexico, Vietnam, Japan, S. Korea, Turkey, HK, China. He can be booked through Leading Authorities, other speaker bureaus or directly at CMR. His current rates: US East: $75,000- $100,000 USD* US West: $75,000 - $100,000 USD* Europe: $50,000 - $75,000 USD* Asia: $40,000 - $65,000 USD* *fees do not include travel expenses.

  • Author, The War for China's Wallet: Profiting from the New World Order at De Gruyter
    Jun 2017 - Sep 2024 · 7 yrs 4 mos

    "The world faces no bigger geopolitical challenge than the brewing fight between China and the US. But how China deals with the rest of the world—countries and companies alike—is just as important, if not more important, than how it deals with the US directly. The War for China’s Wallet is essential reading from one of our top rising China talents." - Ian Bremmer, Founder Eurasia Group "Drawing upon more than 15 years of experience as a successful businessman in Shanghai, Shaun Rein’s new book offers an insider’s perspective on China’s sophisticated use of economic carrots and sticks for political purposes. The War for China’s Wallet has much to say about PRC grand strategy as well as its effects on the lives of ordinary people. This is a deeply informative and yet delightfully readable account, sure to interest China specialists and the general public alike." Elizabeth Perry, Henry Rosovsky Professor of Government, Harvard University "The War for China’s Wallet is the third book by the astute China observer Shaun Rein dealing with China’s rapidly growing economy. In this work, he uses both analysis and his extensive personal experiences to explain how China is using its economic power to shape its relations with the rest of the world. The focus is on how Chinese is using foreign economic policies, ranging from trade restrictions and boycotts to the “one belt one road” world infrastructure development effort, to further its broader international objectives. The book is a lively read on an important subject that typically gets only brief passing treatment by both the press and the scholarly community." - Dwight H. Perkins, Professor of Economics, Emeritus, Harvard University

  • Wiley (13 yrs 3 mos)
    • Author, The End of Copycat China: the Rise of Creativity, Innovation and Individualism in Asia
      Oct 2014 - Sep 2024 · 10 yrs

      "Rein’s is an intriguing book, with many interesting anecdotes, mini-case studies, and interviews...you will be pleasantly surprised by the author’s fluency, and the 'teachable moments' that arise from his writings." - Financial Times "Plenty of insight here for the pragmatic businessman... zips along with lively anecdotes." - South China Morning Post "Highly perceptive and entertaining insight." -- Focus Magazine "Written in a fast moving, engaging style... The book is an extraordinary educational resource for financial professionals who want to be up-to-date on potentially profitable trends in China." - Finance Professionals' Post "A very interesting look at the exciting rise of innovation in China," -- Marc Andreesen, Co-Founder Andreesen Horowitz, Co-Founder Netscape Communications China is undergoing the most important transformation in its history and Rein provides the road map to understanding how the techies, the entrepreneurs, the venture capitalists, the dreamers, and the tinkerers are driving that change. Decisions are no longer driven by cost-constrained manufacturing but increasingly by cutting-edge innovation. How China is moving, in fits and starts, up the value chain to creativity is the important message of this book, one of the core business messages of the 21st century." Ambassador Frank Lavin, Chairman, Export Now; former US Undersecretary of Commerce for International Trade "Once again, Shaun Rein provides fresh insight. At a time when people are preoccupied with challenges, Shaun sees future opportunities from a unique perspective," -- Tim Dattels, Managing Partner, TPG Capital Asia

    • Author, The End of Cheap China
      Jul 2011 - Sep 2024 · 13 yrs 3 mos

      **A Publishers Weekly Top 10 Business Book of 2012** "Brilliantly Written" -- Financial Times "Rein masterfully captures where [consumers] have been and where they dream of going" --Fortune "Rein combines elegant writing and methodical research. Years of working in China have given him access to important players. Incisive interviews with billionaires, business executives, government officials, and migrant workers guide the pulse of the narrative.... essential reading." --USA Today “Engaging. Full of vivid anecdotes from Chinese billionaires to senior party officials and even prostitutes. For any foreigners thinking about doing business in the Middle Kingdom, 'The End of Cheap China' is a good place to start" --Reuters "Must Read" --Consulting Magazine "A Lively Read" --Straits Times "An Inside Look" --Industry Week "Compelling, Engaging, Informative" --The Cayman Islands Journal "Lively, Well-Written Book" --South China Morning Post "Engaging, highly readable style with real-life examples from vast catalog of China research. For good measure, Rein wedded into China's elite, marrying the granddaughter of 1980s Politburo chairman Marshal Ye Jianying" --Asia Times "Nuanced look" --Economic Times of India