Shaun Morton

Regional Director - APAC @ Molson Coors | B. Applied Science

Stockholm, Stockholm County, Sweden

About

FMCG - the faster, the better!

Experience

  • Molson Coors Beverage Company (8 yrs 6 mos)
    • Regional Director - APAC
      Feb 2020 - Present · 6 yrs 5 mos

      Commercial responsibility for the Molson Coors Beverage Portfolio across Asia Pacific Region.

    • Country Director - Germany & Sweden
      Jan 2018 - Feb 2020 · 2 yrs 2 mos

      Commercial responsibility for the MolsonCoors portfolio in the Swedish and German Markets including Staropramen, Miller Genuine Draft Coors Light, Blue Moon and Cobra.

  • Nordic Sales Director at Broadland Wineries Limited
    Aug 2015 - Jan 2018 · 2 yrs 6 mos

    Responsible for the development of the Broadland Wines Portfolio across the Nordic Region.

  • Country Manager - Sweden at SodaStream International, Ltd.
    Jul 2012 - Jul 2015 · 3 yrs 1 mo

    Commercial Responsibility for the Swedish Market

  • The HEINEKEN Company (2 yrs 3 mos)
    • Managing Director
      Nov 2009 - Jan 2012 · 2 yrs 3 mos

      Commercial responsibility for the Heineken Group Portfolio in the Nordic Region.

    • Area Export Manager - Nordics
      Nov 2009 - Jan 2012 · 2 yrs 3 mos

      Full Commercial responsibility for the Nordic Region. Managing brand-licensed partners, distributors and direct sales to the Swedish off trade Monopoly. Co-ordinating Sales and Marketing Activities across the region. Brand development and Channel Segmentation. Managing local Sales and Marketing teams.

  • Scottish & Newcastle (Nordics)
    • Managing Director - Nordics
      May 2005 - Oct 2009 · 4 yrs 6 mos

      Managing the S&N portfolio across the Nordic and Baltic Countries. Full P&L responsibility. B2B and B2C responsibility. Pricing, Channel Strategy. Evaluating best route to market, either direct sales or via 3rd party distribution partners.

    • Sales and Marketing Manager - Nordics
      Nov 1998 - Apr 2005 · 6 yrs 6 mos

      Commercial responsibility for managing the S&N portfolio of brands including development and coordination of all marketing and promotional activity through its appointed distributors in the Nordic and Baltic countries.