Shashi K.

About

AVP, CDP | Martech & Customer Data Platform Architect with 13 years of experience in designing and implementing customer engagement, campaign management, and data-driven marketing solutions across finance, retail, hospitality, and healthcare domains. Currently working at Synchrony, specializing in Customer Data Platform (CDP), Adobe Experience Platform (AEP), AJO, Adobe Campaign Classic (ACC/ACS), SQL, JavaScript, and data integration solutions. Experienced in implementing scalable marketing and customer data solutions across multiple environments with strong focus on solution consulting, troubleshooting, error backtracking, optimization, and implementation support. Strong expertise in campaign orchestration, customer journeys, reporting, data analysis, and platform integrations using Adobe technologies, Unica, SAS, Tableau, and SQL. Passionate about building scalable Martech and customer-centric solutions by combining marketing technology, data engineering, and business insights to drive better customer experiences and operational efficiency.

Experience

• AVP, Customer Data Platform at Synchrony
  May 2026 - Present · 3 mos

• Capgemini (Full-time · 3 yrs 11 mos)
  • Technical Manager
    Dec 2023 - May 2026 · 2 yrs 6 mos

    AEP, AJO, Adobe Campaign Classic - Offers, API Webservices, Technical flows, Message center, Marketing and Survey Servers, Databases, Unix, EM, DM, Push. Implementation and Admin works for Multiple Business units. Advanced SQL, Javascript, Working with Microservices, Kafka, OSB, Wallets, Python, MongoDB.

  • Technical Manager
    Dec 2022 - Nov 2023 · 1 yr

    Worked at Client location. ACC, Advanced SQL, Javascript, Deployments - UAT, Prod, Adobe Servers, DBs, Webservices, Deployments.

  • Technical Manager
    Jul 2022 - Nov 2022 · 5 mos

    ACC, Advanced SQL, Javascript, Deployments - UAT, Prod, Servers, DBs.

• Senior Technical Consultant at Adobe
  Nov 2019 - Jul 2022 · 2 yrs 9 mos

  Working on Adobe Campaign Classic, Adobe Campaign Standard, JavaScript, Adobe Sign for campaign projects implementations and operations. Implementation tasks on Adobe campaign classic Server, DB, Deployment, Technical flows, Real time targeting, Offers, Schema, Forms, UAT, Prod Deployments, Integrations, API calls, JS, and others.

• Epsilon (Bengaluru, Karnataka, India)
  • Senior Business Systems Analyst
    Aug 2018 - Oct 2019 · 1 yr 3 mos

    Worked on Adobe Campaign Classic, Advanced SQL, Javascript, Data analysis and reporting for Healthcare Campaign management projects.

  • Business Systems Analyst 2
    Aug 2016 - Jul 2018 · 2 yrs

    Worked on Adobe Campaign Classic, Advanced SQL, Javascript, Data analysis and reporting for Hospitality Campaign management projects.

• Senior Associate at WNS Global Services
  Apr 2013 - Jul 2016 · 3 yrs 4 mos

  Worked on Unica, Advanced SQL, PLSQL, Stored Procedures, Data analysis and reporting on SAS and Tableau.