Melbourne, Victoria, Australia
Born and raised in Hong Kong, I am a marketing and event enthusiast with a diverse portfolio of experiences that ranges from managing Australia-wide events and exhibitions, experiential events, to private and intimate events like weddings. Having 4 years of experience within the events industry with a strong customer focus, I am well-versed in all aspects of event planning and execution. In addition, I boast a proven track record of delivering top-quality customer experiences and providing valuable advice to help clients achieve their desired results. My experience in branding and marketing allows me to think outside the box to effectively promote events, while simultaneously building brand awareness. My adaptability and expertise allows me to excel in any given role, and I am always eager to take on new challenges in the field of marketing and events.
• Developed and executed a regional marketing plan for South-East Asia through conducting market research and analysis. • Initiated and led the 'International Virtual Event Series' to boost brand awareness and generate leads within the target market. • Managed logistics for onshore and offshore events for international marketing events, including expos and roadshows. • Created a comprehensive content strategy involving social media, video production, blogs, and eDM communication to engage the international audience and enhance brand visibility. • Supervised and trained a team of international ambassadors in content creation and administrative tasks. • Maintained and optimized international webpages on the official website to meet organizational objectives. • Updated and crafted collaterals to ensure compliance with regulations.
• Managed all aspects of event logistics for physical and virtual events across Australia. • Coordinated and assisted with Torrens University partner events, including their partnership with Rising Festival. • Developed and executed social media content calendars to promote various events. • Collaborated and produced marketing materials as well as event communication to promote our events and initiatives. • Led a team of event ambassadors and was the main point of contact for on-campus events. • Developed and executed future strategies for the event team, while adhering to pre-established budgetary guidelines for all event requirements.
• Coordinating and manage a diverse portfolio of accounts, from initial enquiry to execution, ensuring the delivery of exceptional events and positive experience • Building and maintaining strong relationships with clients to ensure their satisfaction and repeat business. • Provide regular updates on project progress and respond to any inquiries they may have, to ensure a smooth event process and client satisfaction • Collaborating with clients, suppliers, and the operations team to create detailed event documents such as run-sheets and floor plans. • Conducting site inspections of facilities to showcase the event spaces to prospective clients. • Delivering exceptional events, including weddings, corporate events, and social events, while utilizing various event management computer programs such as ERP.
• Acted as the second in charge to the owners and was responsible for the operations team for event • Liaise with the Event Manager, Venue Manager and clients to ensure an unforgettable wedding experience • POC at event and onsite management • Event decoration design • In charge of bump-in and bump-out
• Conducting market research and brainstorming new event ideas • Creating marketing materials • In charge of onsite event operations • Venue sourcing • Liaise with and research for suppliers • Creating event listing • Conducting event reviews