San Francisco Bay Area
A data-driven, digital marketing, and demand generation leader with experience across diverse business verticals (Finance, CPG, Cloud Security). I started my career as an engineer and then ventured into the world of marketing. Prior to Zscaler, I have held positions at both early-stage start-ups and large public companies such as Google, P&G, and Fidelity Investments. My background as an ex-Googler and a Software Engineer has helped me carve and execute data-driven and result-oriented, digital, demand, and growth marketing programs for businesses. I am passionate about Diversity, Equity, and Inclusion initiatives and driving DEI programs that not only fuel business growth but also generate opportunities for everyone. Areas of interest: Digital, Demand Generation, and Growth Marketing Specialties: a) Demand Generation, Product Marketing, SEO/SEM, Content Marketing, Account-based Marketing (ABM), CRO, Data Analytics, and Social Media Management b) Google AdWords Certified—specialized in programmatic buying and managing branding and lead generation focussed ad campaigns c) Growth Marketing/Analytical Skills—Google Analytics (certified), Data-mining & Business Forecasting, Competitive analysis d) Technical Skills—SQL/PL-SQL (data warehousing), UNIX, MS Office (Excel, Powerpoint) e) Project Management—Agile (Certified Scrum Master (CSM))
As the leader of our WIZE (Women In Zscaler Engage) ERG, I am passionate about advancing the equity of women worldwide and breaking down barriers for women to thrive and move into leadership roles.
• Envisioned and executed the product roadmap through market research and competitor analysis, contributing to the launch of revenue-focused features. • Developed and implemented SEM and SEO strategies, resulting in a remarkable 10x revenue growth from digital channels. • Managed relationships with industry analysts, organizing successful co-branded webinars that exceeded registration forecasts by over 60%.
a) Managed Paid Search and Display campaigns for large banking clients. Provided tailored solutions and optimization recommendations in order to maximize client's ROI. b) Worked across a variety of Google platforms - YouTube, Display, Social Media, Mobile platforms etc. Educated existing and new customers on how to effectively leverage Google's latest advertising products and technologies to meet their marketing goals — thereby increasing new product adoption by 50%. c) Provided best-in-class research and market analysis for the clients in order to recommend optimal spend across various marketing channels. d) Successfully completed "Advanced Proficiency" — which involved accomplishing several data-modeling and forecasting assignments such as query trend analysis, industry forecasts, competitive benchmarks, etc.
Project Scope: Determine the business opportunities due to centralization of Distributor-ERP and ‘Quantify benefits’. a) Analyzed the distribution operations for P&G in India and recommended detailed Business Process Maps for future core distribution processes. b) Partnered with Global business heads to explore the global scalability of proposed business processes. Identified key improvement areas in the distribution operations and estimated incremental annual benefits for India