Gurugram, Haryana, India
I am a data and digital analytics professional focused on transforming customer experience and business performance through AI-driven insights, digital analytics, and intelligent automation. Over the course of my career, I have worked at the intersection of marketing, product, and data, helping organizations move from fragmented data to actionable intelligence that drives measurable business outcomes. My core expertise lies in - Digital analytics & tagging (Adobe / Google ecosystem) - Customer journey analysis & conversion optimization - AI-led insight generation and automation - Martech & Customer Experience Platform enablement I have consistently helped clients unlock value by turning data into decisions: 1. Improved digital conversion rates by 15–30% by identifying and fixing high-friction points across customer journeys 2. Reduced insight generation time by 70–90% by implementing AI-powered analytics and automation frameworks 3. Delivered 20–35% improvement in campaign effectiveness through data-driven targeting, personalization, and content optimization 4. Lowered analytics and reporting costs by ~25% by streamlining tagging, governance, and automation 5.Enabled organizations to transition from reactive reporting to proactive, predictive decision-making I bring a strong blend of hands-on implementation expertise and strategic thinking, allowing me to not only design scalable data ecosystems but also ensure they drive real business impact. Currently, I am particularly interested in how Agentic AI and intelligent systems can further evolve digital experiences—from automation to autonomous decisioning
Building AI/Gen AI-empowered E2E digital transformation capability at Fractal