Tuxedo Park, New York, United States
Most growing companies don't need a full-time CMO. They need someone who's already done it at scale, can plug in fast, and deliver results without the overhead. That's what I do. With 20+ years leading marketing at Samsung and Sony, I've launched more than 100 products, built go-to-market engines that generated over $200M in revenue, and led teams of 200+. Today, through Seavona Creative, I bring that same enterprise-grade strategy to companies of all sizes as a fractional CMO, marketing strategist, and creative director. I work two ways: as a fractional CMO embedded with your team on an ongoing basis, or on a project basis for focused initiatives like product launches, rebrands, GTM strategy builds, and campaign development. Either way, you get senior-level marketing leadership tailored to your needs and budget. What I bring to the table: * Go-to-market strategy and product launches that drive real pipeline (not just awareness) * Full-funnel brand messaging that connects top-of-funnel campaigns to bottom-line revenue * Channel marketing programs that have generated $61M+ in incremental sales * Digital marketing strategies (SEO, email, social, content) that consistently deliver 20-30% growth * Sales enablement systems adopted by 90%+ of sales teams My clients range from small businesses and startups to established mid-market companies across AI, clean tech, climate tech, law, social, advocacy, digital signage, and enterprise software. The common thread: they need enterprise-caliber strategy without the enterprise price tag. Across 25+ engagements, I integrate with your team and operate like an owner, not a vendor. Whether you need a strategic partner for a single project, a quarter, or a year, let's talk.
Seavona Creative provides fractional CMO, brand strategy, and full-funnel marketing services for mid-market and growth-stage companies. Backed by 20+ years of enterprise experience at Samsung and Sony, I partner with leadership teams as an embedded strategic resource, not a typical agency or freelancer. Across 25+ client engagements, I've helped companies build and execute go-to-market strategies, launch products, develop brand positioning, and create demand generation engines that tie directly to revenue. Core capabilities: • Fractional CMO leadership and marketing strategy • Go-to-market planning and product launch execution • Brand development, messaging, and creative direction • Digital marketing (SEO, email, social, content, paid media) • Channel marketing and sales enablement • Public relations and thought leadership programs Industries served: clean tech, climate tech, law, hospitality, social advocacy, digital signage, SaaS, and enterprise technology.
Leading marketing and brand strategy for Blue Square X, an innovator in LED technology and immersive experiences. Responsible for developing go-to-market positioning, managing creative direction and visual identity, and driving PR efforts that elevate market presence. Key focus areas include cohesive multi-channel messaging, partner co-marketing, and campaign strategies that connect Blue Square X's technology to real business outcomes for its customers.
Leading all marketing strategy and execution for BuyersConnect.ai, an AI-powered B2B marketplace that actively matches product vendors with verified retail buyers at major chains including Walmart, Target, Whole Foods, Costco, and hundreds more.
Directing digital marketing strategy for Clean Up Marketing, a firm focused on advancing clean fuel standards and cleantech policy across multiple U.S. states. Leading social media, email, and web campaigns that build public awareness and drive measurable advocacy outcomes. Collaborating with cross-functional teams to deliver data-driven messaging strategies that translate complex policy goals into compelling, action-oriented content.
*During my last 6 years at Samsung (2016 -2022) I provided pivotal leadership as a Senior Manager across 3 concurrent positions.* Led the strategic creation of premium, on-brand visual content across multiple platforms, significantly enhancing user engagement and customer loyalty for a $1.2B B2B display business covering seven product lines. • Directed the end-to-end design and development of content across multiple channels—social media, web, presentations, videos, and print—successfully managing over 1,000 projects each year. Achieved a record-breaking output of 1,700 diverse marketing deliverables in 2022, demonstrating exceptional productivity and creative leadership. •Provided full creative oversight, including visual identities, brand guidelines, editorial standards, online presence, messaging pillars, taglines, positioning, and marketing collateral. •Showcased hands-on expertise in layout, design, illustration, copywriting, and the creation of detailed creative briefs, directly contributing to acclaimed campaign executions. •Set a high standard of creativity and design excellence, resulting in multiple industry awards and high demand for content globally. •Revitalized collateral design, improving visual consistency and operational efficiency by 70%, and cutting costs by 50%, thereby optimizing marketing spend and impact. •Developed and implemented a comprehensive blueprint (CMS) for local brand building, establishing a content archive, photo and video library, social media collection, and creative asset repository, resulting in increased engagement and adoption by partners and resellers.
Expanded previous GTM role to develop, and build out the new GTM product launch function to support the $1B+ B2B display division’s 7 product lines, owning and optimizing multiple concurrent launch activities for more than 25 products per year, including solutions with leading partners: Cisco, Microsoft, Adobe, Logitech, Zoom. •Pioneered a transformative product launch strategy that streamlined operations, reduced costs, and maximized efficiency, positioning Samsung as a leader in the B2B display market. This strategy led to the successful launch of over 25 products annually, generating substantial revenue growth during a highly competitive period. •Successfully led the transition to virtual events and webinars during the COVID-19 pandemic, adapting Go-to-Market (GTM) strategies and launching "back-to-business" and hybrid workplace solutions with strategic partners. This strategic pivot addressed emerging market needs and directly contributed to generating $18.5M in revenue. •Led the successful launch of the company's first digital kiosk and digital EV charging solutions, driving $14.5M and $22M in sales, respectively. •Orchestrated the development and deployment of 360”digital launch toolkits and playbooks, integrating Highspot CMS to revolutionize sales enablement processes. Achieved a remarkable 90% monthly adoption rate across the sales team, significantly enhancing sales efficiency and effectiveness.
Responsible for strategic planning, execution, and oversight of channel marketing programs to meet revenue goals for US distribution partners: TD Synnex, Ingram Micro, D&H, Exertis Almo and BlueStar. • Developed and led a $5M omni-channel digital marketing strategy encompassing SEO, newsletters, emails, videos, social media, website, and blogs, resulting in impressive growth rates of 27%+ for commercial display and desktop monitor segments. • Executed and managed a highly successful desktop monitor growth program, generating $61M in incremental sales within 9 months and achieving year-over-year market share growth of up to 146% by account. • Designed and led webinars and virtual events that enhanced reseller engagement and education for distribution partners, boosting channel capabilities and significantly increasing revenue across key accounts • Optimized newsletter engagement through targeted segmentation and compelling content, leading to a 31% increase in opens and a 20% boost in click-through rates (CTO). • Shared industry expertise as a key speaker, presenter, and influencer at trainings, events, and trade shows, effectively communicating the benefits of display applications in vertical markets. • Strategically redesigned partner collateral, incorporating vertically oriented messaging and impactful visuals, resulting in enhanced brand positioning and reduced production costs. • Successfully led Brand Ambassador program to increase brand awareness through strategic influencer marketing.