Dhaka, Bangladesh
Most local businesses do not have a traffic problem. They have a tracking and follow-up problem: they pay for leads nobody calls back, and they optimize toward form fills that never became patients. I am a Senior Performance Marketer, 7+ years across Google Ads, Meta Ads, SEO, and CRO. I have run acquisition for a global tech platform, a top esports brand, e-commerce, and law. The last few years, my focus has been health, wellness, and local service businesses. The number I manage to is cost per booked appointment, not cost per lead. You probably recognize one of these: Your lead cost looks fine, but the schedule is still empty. Half the calls are spam or wrong numbers, and Google counts every one. Your agency/expert reports 40 conversions. You booked 6 patients. A lead comes in at 7pm, nobody calls back until Tuesday, and it is gone. You raised the budget and performance got worse, not better. What I build: 1. Tracking that tells the truth. Enhanced conversion tracking, GA4, GTM, and call tracking, set up so only sales-qualified calls and booked patients count. Not every call that lasted 60 seconds. Google then optimizes toward revenue, not noise. 2. Campaigns built on real buyer intent. Google Search, Performance Max, Meta, and local, split by condition, injury, insurance, and near-me intent, because they convert at completely different rates. Weekly search term control and a shared negative keyword framework. 3. A pipeline that does not leak. GoHighLevel, Zapier, and AI automation: lead capture, instant follow-up, front desk handoff, and humanized messages so no lead sits unanswered. Most clinics do not lose patients to bad ads. They lose them to slow follow-up. 4. CRO, plus a play built on 5 years in this niche. Message match, one clear action, a tracked number, and a booking flow that does not ask for a life story. Health and wellness has a repeatable winning sequence. I know what to fix first. Proof: Scaled Likee Bangladesh from 0 to 100M+ users in 24 months (BIGO) Led South Asia marketing for Mobile Legends at MOONTON Games, 40% engagement lift Led a 47-person SEM/SMM team at ScaleUp Ads Agency across 600+ global projects Local service client, Performance Max: 220 conversions at $11.86 each on $2.61K spend eCommerce client: 1,3240% ROAS I work with local, health, and wellness business owners, and the agencies serving them who need a media buyer who owns the whole funnel. Portfolio: sajjad.mediofia.com Call: cal.com/shariansaju/growth-call Send me your account. I will tell you where the money is leaking, free.
Led marketing and community growth for Mobile Legends: Bang Bang (MLBB) across South Asia for MOONTON Games, one of the largest mobile gaming publishers in the world. Drove a 40% increase in brand visibility and player engagement. Community and esports growth. Built the regional grassroots esports ecosystem from zero. Conceptualized, launched, and ran the inaugural Bangladesh Invitational, MBCC (Bangladesh), and MNCC (Nepal), plus the community events around them. Product localization. Played a key role in the MLBB Bengali language launch. It lifted player acquisition and improved the experience for millions of users who were previously playing in a second language. KOL and influencer campaigns. Owned influencer strategy end to end: recruitment, onboarding, content campaigns, and live activations including the Hero Art Competition. Strategic marketing execution. Designed and ran multi-platform campaigns across TikTok, Meta, YouTube, and in-game placements, coordinating with regional and HQ teams. What I took from it: acquisition at scale is easy to buy and hard to keep. Retention is a marketing problem, not just a product one. It is the same reason I refuse to report on leads that never became patients.
Independent performance marketing consultant for local service businesses, health and wellness brands, eCommerce, SaaS, and real estate. Most accounts arrive optimizing toward the wrong thing: form fills, page views, or a "contact" click nobody followed up on. The first job is always to rebuild what counts as a conversion. What I run: Google Ads: Search, Performance Max, Shopping, and YouTube, structured around buyer intent instead of raw traffic volume. Meta Ads: creative testing and scaling built on real purchase and booking signals, not engagement metrics. SEO: local SEO, Google Business Profile, and technical fixes that make paid and organic stop competing with each other. CRO: landing page rebuilds, message match, and booking flows that convert the traffic you are already paying for. Tracking: enhanced conversions, GA4, Google Tag Manager, and call tracking configured so only qualified calls and booked appointments count. Automation: GoHighLevel, Zapier, and AI-powered lead follow-up, so leads get an instant, human-sounding response instead of a voicemail. Reporting: a Looker Studio view the client can read without waiting for a call. Recent results: Local service client, $125/day: 220 conversions, 2.27K clicks, 28.2K impressions, $2.61K spend. $11.86 per conversion. eCommerce client: 1,3240% ROAS. Two clinic accounts launched the same day in the same niche, different cities. Both booked a sales-qualified patient within 24 hours. SQL value $3,000 to $20,000.
My own e-commerce business in Bangladesh. 10 years running it. This is where I learned paid media with my own money on the line. I own the full P&L: inventory, cost of goods, ad spend, and margin. So when I look at a client's account, I am not looking at ROAS in isolation. I am looking at what is left after the cost of the sale, because that is the number I have to live with in my own business. What I run here: Meta Ads, product feed management, and the same tracking stack I build for clients (GA4, GTM, enhanced conversions). Most agencies optimize a metric. Operators optimize a business. I have had to do both.
Promoted to Team Lead in 3 months. Led a 47-person SEM and paid social team delivering 600+ client projects across global markets. Built the frameworks the whole team ran on: account structure, conversion tracking standards, negative keyword baselines, review gates, and reporting templates. At 600+ projects, the system is the product. Improved team engagement metrics 40% in 6 months by fixing what was actually broken: unclear review gates and no shared definition of a qualified conversion. Ran multi-channel campaigns across Google Search, Performance Max, YouTube, Meta, TikTok, and LinkedIn, consistently improving ROI and CTR. Client-facing on funnel strategy, lead generation, and paid media. Selected work: Benjamin Law PA (family law): 6-month full-funnel campaign. Built advanced conversion tracking first, then optimized against it. Significant lift in high-quality leads and call conversions. Advanced GA4 data strategy: built a custom GA4 and GTM event-driven analytics framework, including enhanced file-download tracking and HTML5 audio interaction tracking (status, title, URL, duration, percent listened). Most agencies cannot build this. It is why I never accept "the tracking is fine" as an answer. Stack: Google Ads, Google Ads Editor, GA4, Google Tag Manager, Search Ads 360, Looker Studio, Meta Business Suite, Odoo.
Founding team member of Likee Bangladesh at BIGO Technology (Singapore), one of the largest short-video and live streaming groups in the world. Led the country launch and scaled the platform from 0 to 100M+ users in 24 months. Market growth and user acquisition. Built the full acquisition mix: digital campaigns, offline activations, campus and community initiatives, and strategic partnerships. Growth was consistent month over month, not a spike. Creator ecosystem. Built Bangladesh's largest short-form video creator network. Personally recruited, onboarded, and managed 4,000+ influencers and 5,000+ live hosts, and built the incentive structures that kept them producing. Product and market insight. I was also a top creator on the platform myself (2M+ followers), which gave me a direct line into what users actually experienced. I used it to push UI/UX improvements and influence the product roadmap. Engagement and retention. Owned regional push notification and in-app messaging strategy, the levers that turn an install into a returning user. Cross-functional. Worked across Lark, Helo, and Bigo teams and with regional leadership in Singapore. The lesson I still run on: acquisition without follow-up is just expensive noise. Whether it is an app install or a lead form, if nobody is there to catch it, you paid for nothing.