Toronto, Ontario, Canada
Builder of customer-facing enterprise SaaS and AI platforms, designing the systems and experiences that shape confident customer decisions. I create strong data, discovery, and operating foundations that improve conversion, scale with confidence, earn trust, and develop the product leaders who sustain the work.
• Revitalized TPMA’s flagship Mentorship Program, defining its growth strategy, operational model, and success metrics across the GTA product community. • Accountable for program vision, budget, KPIs/OKRs, and Board reporting. • Mobilized a small volunteer team into a scalable operating model, expanding program reach and partnerships across GTA product networks to open new pathways for women, newcomers, and underrepresented talent. • Designed a two-cohort annual model to double program capacity within 12 months, growing from 110 to ~230 participants by strengthening mentor pipelines, coaching returning mentors, and advancing mentees into future mentor roles. • Partnered with the CEO to build a three-year program vision and operating model, shaping partnership and expansion strategy for TPMA’s Ontario Trillium Grow Grant application.
• Engaged by the CEO to define the AI and UX strategy for modernizing Canada’s auto-quote experience, aligning underwriting systems with carrier and marketplace flows to boost conversion, pricing accuracy, and insurer trust. • Conducted market research on direct insurers’ digital transformation and AI investments; mapped competitive capabilities to inform positioning, partner selection, and go‑to‑market sequencing.
• Led Platform Product and UX across five R&D units, delivering AI powered search, data, and security platforms used by 1,000+ enterprise customers across commerce, knowledge, service, workplace, and web experiences. • Accelerated enterprise onboarding and delivery speed 4× by building with customers, partners, and frontline teams, increasing self service with up to 40% higher case deflection and improving platform data accuracy by 40%. • Scaled API, data, and UX architecture to support enterprise expansion, rebuilding commerce catalog ingestion and strengthening 45+ native connectors across SAP, Salesforce, ServiceNow, Workday, Adobe, and Sitecore, including GraphQL and universal connector capabilities. • Built and led a 14 person Product and UX organization, scaling hiring, coaching, and leadership development across 30+ PMs and 15 UX professionals. • Established unified Voice of Customer and Product Ops frameworks integrating CS, analytics, CRM, and data platforms to guide portfolio and GTM decisions.
• Transformed Coveo’s metadata intelligence layer through automated rule standardization, improving data accuracy by 40% and strengthening platform reliability and AI performance. • Unified seven workstreams into a 35-engineer platform organization with clear ownership and operating cadence, accelerating delivery and cross-team collaboration. • Co-led a strategic pilot with SAP Commerce Cloud that deepened personalization and discovery, earning SAP Endorsed App status and expanding reach across the digital commerce ecosystem.
• Owned enterprise data onboarding and connectivity strategy for cloud and on premise environments, delivering secure, permission aware access that reduced data leakage and strengthened enterprise trust. • Defined data accuracy and synchronization standards to ensure on premise customer data remained current, reliable, and production ready at scale.
• Led multi-year digital strategy across six insurance and financial verticals, shaping customer journeys and product roadmaps for auto, property, life, critical illness, travel, and credit card products. • Unified five brands through shared portfolio governance, digital standards, and roadmap alignment, improving consistency and accelerating delivery across teams serving millions of Canadians. • Rebuilt RATESDOTCA’s core quoting platforms, modernizing technical foundations, UX, and underlying architecture to support scale and multi-product expansion. • Implemented modular component libraries, content governance, and data validation workflows that increased accuracy, reduced manual effort, and enabled faster launch of new insurance products.
• Led an enterprise shift to Agile by aligning product, engineering, leadership, marketing, and customer service around a shared operating model that improved transparency, collaboration, and speed to market. • Introduced a structured delivery framework to strengthen prioritization and stakeholder alignment around highest impact outcomes. • Guided a cross functional team of analysts and engineers through Agile adoption, coaching iterative delivery, evidence based decision making, and continuous improvement to raise delivery maturity.
• Owned conversion-critical product initiatives that increased quote conversion and revenue by translating customer insight into focused product execution. • Scaled the marketplace by unifying InsuranceHotline.com, ComparaSave.com, and RateSupermarket.ca into a single ecosystem, expanding offerings and delivering a consistent cross brand experience. • Improved operational efficiency across engineering by developing SQL analytics frameworks that reduced weekly analysis time by 5 to 10 hours and enabled product teams with more data-informed product decisions.