San Francisco Bay Area
Skills: Microsoft Office, Google Workspace, Google Ads, LinkedIn Campaign Manager, Facebook Ads, Microsoft Advertising, Tableau, EViews, IBM SPSS, Python, R
- Head marketing efforts on Quora, researching the platform and carrying out tests to expand paid social marketing reach and continuing to increase the number of marketing qualified leads and sign ups every month. - Aid in the restructure of LinkedIn Ad Manager account, developing an automated campaign UTM parameter and URL generator in excel, to keep inputs organized and in a standard format, increasing the speed and ease of transition. - Produce reports to analyze performance of paid social and SEM campaigns using Salesforce to and provide recommendations to effectively allocate a pace our budget.
- Ideated and built campaigns on LinkedIn and Facebook, implementing targeting criteria, creative, and lead gen forms accordingly to fulfill the testing plans. - Analyzed campaign data, evaluating performance against benchmarks and identifying opportunities for improvement that could increase leads numbers and return on investment. - Tracked daily spend against SEM and paid social campaigns and ensured optimization of budget through daily updates
- Developed competitive dashboards that included product mix, strengths, differentiators, and messaging for top competitors, along with recommendations for positioning Vocera to provide sales with talking points when put up against competitors. - Investigated key search terms where competitors ranked highly and Vocera and made recommendations of keywords we could adopt to improve Search Engine Optimization efforts and increase visibility. - Composed social media posts highlighting a variety of customer use cases for Vocera’s product to showcase stories of how our product helped customers in real world circumstances.