Shannon Goodrum Sigmon

Strategic Growth & Transformation Leader | Building Scalable Teams, Businesses, and Partnerships

Raleigh-Durham-Chapel Hill Area

About

Experienced business leader with a demonstrated history of working in the technology industry. Skilled in Sales, Customer Relationship and Experience Management, Go-to-market Strategy and People Management with a focus on coaching and development.

Experience

  • Legacy Member at Legacy Executive Club
    Jun 2026 - Present · 2 mos

    I’m thrilled to be a member with Legacy Executive Club - a selective community of exceptional executives and extraordinary people giving back, helping each other, and defining our next chapters with intention. Reach out if you'd like more info. check out legacy.vip

  • NORAM Chief of Staff, Head of Channel & Digital Sales at SoftwareOne
    Jan 2026 - Present · 7 mos

    Lead North America integration efforts following the Crayon and SoftwareOne combination, partnering closely with executive leadership to align strategy, operating model, and execution. Own channel and digital sales strategy across NORAM, driving partner enablement, scalable growth, and go-to-market transformation during a period of significant change. Translate enterprise-level integration priorities into actionable plans, ensuring clarity, momentum, and measurable business outcomes. Act as a strategic connector across sales, operations, and corporate functions to accelerate decision-making and value realization.

  • Vice President - US Channel & Alliances Sales at Crayon
    Jun 2023 - Jan 2026 · 2 yrs 8 mos

    We help our customers build the commercial and technical foundation for a successful digital transformation journey into the cloud. Through a reliable services framework, we help our customers to rightsize and optimize their IT estates unlock technology potential and innovation while saving costs.

  • Raleigh District Sales Manager, SHI Commercial at SHI International Corp.
    Jun 2020 - Jun 2023 · 3 yrs 1 mo

    Responsible for managing a team of technology solution sales professionals who deliver best-in-class experiences to customers across central and eastern North Carolina, as well as the Virginia Beach area. SHI has transformed from a $1 million "software only" regional reseller into a $4+ billion global provider of information technology products and services. Dynamic, scalable, innovative solutions delivered with world class customer support have made us the complete hardware, software and IT solutions provider we are today. Driven by the industry's most experienced and stable sales force and backed by software volume licensing experts, hardware procurement specialists, and certified IT services professionals, SHI delivers custom IT solutions to Corporate, Enterprise, Public Sector, and Academic customers. With over 1,650 employees worldwide, SHI is the largest Minority/Woman Owned Business Enterprise (MWBE) in the U.S. and is ranked 19th among Everything Channel's VAR 500 list of North American IT solution providers.

  • General Manager, Partnerships, Business Development & Marketing at SHI Corp
    Jul 2019 - Jun 2020 · 1 yr

    Responsible for the strategy, goal setting and execution of all demand generation activities designed to accelerate growth for SHI Corp. through comprehensive partner programs, strategic marketing campaigns, customer events and internal communication. In addition, my team is driving future strategy insights and business plans to develop and grow our business across existing or emerging partner opportunities in the market and deliver the best experience to our customers.