New York, New York, United States
• Develop and lead comprehensive measurement and research strategies that drive business growth, enhance client outcomes, and strengthen The Weather Company's market position. • Collaborate cross-functionally with Marketing, Sales, Consumer, Creative, Product, Data Science, and Client Strategy teams to fuel client success, demonstrate thought leadership, and contribute to strategic learning initiatives. • Assess and integrate innovative data solutions and measurement methodologies, ensuring best-in-class capabilities in Brand Effectiveness, Foot Traffic, In-Store Sales Lift and Attention. o Partner with Sales teams from feasibility assessment through campaign completion to optimize measurement effectiveness. • Lead the creation and promotion of industry and vertical benchmarks, managing research initiatives from conception to execution with internal and external partners. • Drive UX research initiatives to understand user behaviors, improve digital experiences, and inform product and advertising strategies with data-driven insights. • Present key findings and strategic recommendations to senior leadership, translating complex measurement data into clear, actionable insights that drive innovation and business decisions. • Enhance data storytelling and visualization by developing compelling narratives that translate complex measurement and research insights into clear, persuasive reports and presentations for both internal stakeholders and external clients. • Mentor teams to transform data into actionable insights and elevate their role as strategic thought partners
• Advise clients on best practices in marketing technology, campaign metrics, KPI development, test design, methodologies, and business intelligence. o KPI Alignment: Collaborate with strategy and activation teams to define measurable KPIs across digital, social, video, mobile, and traditional media. o Measurement Planning: Design and document technology, data, and measurement capabilities to track and optimize campaign performance. o Technology & Tagging: Recommend tagging strategies and vendors to ensure accurate reporting and analysis, managing vendors as needed. o Optimization & Reporting: Analyze data, generate reports, and identify performance trends to drive campaign optimization. • Deliver strategic insights to senior leadership, providing data-driven recommendations that influence critical business decisions. • Coach and mentor teams to integrate data into actionable insights and become strategic thought partners. ASSOCIATE DIRECTOR, RESEARCH, DATA & ANALYTICS | Mondelez, Comcast • Benchmark and analyze performance across tactics and partners. • Develop tools and processes for data harvesting, analysis, and reporting, collaborating with internal and external teams. • Lead project management for marketing mix modeling, dashboards, and reporting to maximize efficiency and effectiveness. o Improved automation and data integrity, consolidating three databases for seamless reporting, cost savings, and scalability. • Translate data into thought leadership, building evidence-based cases for success. • Ensure data literacy by training Media Operations on analytics tools and methodologies. • Leverage syndicated research tools to extract valuable insights.
• Lead insight generation from audience and cross-channel campaign measurement. • Grow and manage GroupM’s analytics business by expanding client relationships and identifying new opportunities. • Collaborate cross-functionally to enhance Xaxis’ analytics products, tools, and processes. • Enhance media effectiveness by integrating Brand Impact studies, Attribution analysis, and Audience insights. • Manage vendor partnerships and oversee third-party analytics development. • Design and refine queries, reports, and business logic for data analysis. • Lead and mentor a team of analysts to ensure seamless tracking and reporting. SR. ANALYST • Analyze campaign data to uncover growth opportunities in measurement and analytics. • Partner with agency teams to optimize campaign implementation and performance. • Ensure data integrity by troubleshooting system anomalies in real time. • Contribute ideas in brainstorming sessions to drive innovation.
• Served as the primary liaison between publishing and advertising teams, overseeing ad inventory analysis, promotional traffic insights, and ROI evaluation for deals and channels. • Transformed marketplace insights—including sales feedback, competitor analysis, and industry trends—into strategic advertising solutions across display media, semi-custom, and custom ad products. • Educated and advised sales, strategy, and category teams on Homepages and Mail advertising solutions, acting as a subject matter expert in client meetings.
• Bridged Editorial and Sales teams, coordinating with Marketing Solutions to align feedback, pricing, and approvals for new business initiatives. • Served as the key resource for 21 Sales Executives while managing a team of 7, overseeing performance reviews and training new Sales Planners. SALES PLANNER • Led end-to-end execution of high-priority online campaigns for top-tier clients, meeting tight deadlines. • Managed full campaign lifecycle, from proposal and approval to optimization, billing, and wrap-up.