San Diego, California, United States
Focused on marketing for events and member retention for various association clientele. Worked closely with specialists to collaborate and execute results-driven marketing campaigns and was responsible for project management utilization to track, report, and close projects as they pertain to each client scope.
Sourced, booked, oversaw execution of event talent, vendors, and staff needed for public programming at multi-billion dollar mixed use public-private property in the heart of DC. Managed 150+ public and private-facing events ranging in attendance from 15-50,000 people. Generated over $450k in private event revenue for the organization.
- Created and executed 250+ events driven by consumer demands - Collaborate with news outlets to expand market reach for events, and act as representative on news segments - Responsible for managing, scheduling, and communicating with all freelance employees (75+ personnel) - Oversaw event staff and intern development and execution of event components - Recruit, schedule, and manage bands for client including: Nationals Park, Capitol Riverfront BID, Rosslyn BID, Mount Vernon BID, apartment events, and special events.
- Manage the flow of materials and supplies needed for events and promotions. - Responsible for distributing promotional materials to participating locations or freelance employees within the company. - Responsible for staffing all promotional activities including, but not limited to, on-premise sampling, off-premise sampling, monthly magazine distribution, weekly summer concert series, apartment events and miscellaneous event help. - Work with social media outreach coordinator to promote upcoming events and promotions. - Attend and assist with all company events including set up and break down. - Manage payroll systems for freelance employees.