Tel Aviv-Yafo, Tel Aviv District, Israel
Lead UX research and design improving the user experience of Videoleap, a widely used video editing app, with the goal of increasing user engagement and traffic. Conducted end-to-end UX research including user interviews, surveys, and usability testing to uncover key pain points. Created user personas, journey maps, wireframes, and interactive prototypes to explore and communicate design solutions. Presented research findings and design recommendations to Lightricks stakeholders, aligning solutions with business goals. Iteratively refined designs based on continuous user feedback and usage data. Final design was implemented by Lightricks and contributed to a measurable increase in user traffic following release.