Chicago, Illinois, United States
Accomplished sales leader and revenue driver for established and new brands in the CPG industry across multiple categories. Thrives in fast-paced, evolving environments across a multi-brand portfolio. Empathetic and transparent leader who inspires a culture of high performance, professional development, and purpose. Strategic cross-functional partner with a solutions-based approach to business execution. Cultivates and maintains trusted partner relationships through shared vision, collaboration, and accountability. Interpersonally engaging, influential, and well respected. Areas of Expertise New Brand Ideation & Execution | Retailer Growth Strategy | Multi-Brand Management | People Management | Business Analytics | P&L Management | Customer Relationship Development | Executive Team Member and Board partner
Led a multi-channel Commercial organization (wholesale, retail, merchandising, education, and artistry). Drove double digit growth annually through focused go to market strategy, strategic partnerships and expansion opportunities while significantly increasing enterprise-wide value and contribution margin.
Oversee the Ulta Beauty team management of e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare. Lead a team of seven individual contributors. Spearhead all internal and external strategy development for each brand execution at Ulta Beauty. Direct the Space Planning team via the biannual planning process of planogram resets across all customers.
Owned brand distribution and growth of e.l.f. Cosmetics, e.l.f. Skin, Well People and Keys Soulcare at Ulta Beauty, Walgreens, and Rite Aid. Drove growth strategies of Well People and Keys Soulcare, including distribution opportunities. Sales lead on Sustainability Project.
Owned brand distribution and growth of e.l.f. Cosmetics and e.l.f. Skin. Sales lead on the development and launch of Keys Soulcare in the US.