United States
My journey in retail started on the sales floor, where I discovered a passion for engaging with customers and realized how powerful storytelling can be in connecting with people. Over time, I’ve grown into a leader who inspires teams and brings brands to life within stores and local communities. Throughout my career, I’ve successfully managed regional brand strategies for companies like Tommy Hilfiger, Puma, Dick’s Sporting Goods, and adidas. I’ve rolled out seasonal visual campaigns, boosted sales performance, and mentored teams across the West Coast. I’ve learned that the best retail experiences are built from the ground up, crafted through thoughtful strategies and driven by passionate people who truly believe in the brands they represent. What sets me apart is my knack for bridging the gap between brand goals and customer experience. I leverage both physical stores and digital channels to connect with my audience. Whether I’m training staff, launching brand activations, or sharing product insights on social media, I approach everything with purpose and determination. If you’re interested in creating compelling retail stories, fostering brand culture, and believing that great work always starts with people, let’s get in touch.
As a Product Educator, I serve as a frontline brand expert for adidas, delivering immersive product knowledge experiences across retail and community touchpoints. I connect athletes and consumers with innovative adidas technology through hands-on education, storytelling, and engaging demo events, elevating product understanding and brand loyalty across the Los Angeles region. Key Highlights: • Spearheaded live product demos and community activations. Participated in major events like the Boston and LA Marathons • Translated technical product features into relatable stories that resonate with consumers • Strengthened sell-through and customer satisfaction by coaching retail teams on adidas footwear performance product lines
Amplified adidas’ presence throughout Southern California by building authentic community connections and leading grassroots campaigns. Leveraged my digital voice and in-person influence to drive regional loyalty, product excitement, and cultural relevance. Key Achievements: • Represented adidas at high-profile run events, marathons, and cheer zones, elevating community participation • Produced engaging social media content that highlighted product functionality through my personal run journey • Drove brand visibility in Los Angeles and Orange County through curated in-store events and digital storytelling
Delivered best-in-class merchandising for leading brands like Nike, adidas, and Under Armour. Brought seasonal campaigns to life through compelling visual displays, ensuring a seamless and inspiring customer shopping experience. Key Contributions: • Led seasonal floor resets and event-specific merchandising to maximize sales and customer engagement • Mentored store teams on visual standards using hands-on coaching and training activities • Coordinated with commercial shoot teams to maintain visual excellence across marketing content
Managed brands like Sean John, Buffalo Jeans, Tommy Hilfiger, Calvin Klien, DKNY, Nautica, and Timberland * Worked in different Macy's locations executing strategies that consistently met and exceeded each company brand's standards for visual presentation and customer experience * Executed each brand's visual direction and monthly and seasonal big ideas * Provided solutions to store visual merchandising challenges while still ensuring brand integrity * Met and exceeded sales goals by 5% to 10% yearly * Utilized and analyzed MTD and YTD sales reports * Communicated successes and opportunities directly to account executives * Trained store staff and shop specialists on brand trends, sales goals, and customer service expectations * Managed markdowns and POS events
Brands: Sean John, Kenneth Cole, Tommy Hilfiger, Calvin Klein, Timberland, Nautica Drove brand execution and regional retail performance across Macy’s locations, elevating customer experience and exceeding sales targets for a portfolio of premium lifestyle brands. • Spearheaded in-store visual strategies aligned with brand DNA, executing monthly and seasonal directives across Northern California and Seattle. • Delivered year-over-year sales increases of 5–10% through strategic merchandising, product storytelling, and market insights. • Analyzed MTD/YTD sales reports to drive performance improvements and informed decision-making. • Collaborated with account executives to report on wins and opportunities across the territory. • Led and coached store teams on brand trends, service standards, and sales strategies, fostering high-impact retail execution. • Oversaw POS events and markdowns with a focus on customer engagement and brand consistency.