United Kingdom
My passion lies at the intersection of sustainability and technology, where I strive to make a positive impact on people and the environment. I have been speaking on this new discipline at various forums and have been working on a framework for carbon reduction and energy efficiency in websites, digital platforms, and infrastructure. With extensive experience in the UK, USA, and Asia, I am committed to exploring sustainable innovation in technology. As an Adjunct Lecturer for Digital Business & New Technology and Strategy & Innovation master's programmes at the University of Exeter, I am honoured to share my industry experience and inspire the next generation of leaders. “The greatest threat to our planet is the belief that someone else will save it.” Robert Swan, Historian We draw our roots from our sustainable innovation tech ecosystem, founded in 2018, underpinned by a sustainable innovation manifesto, influencing the way technology solutions are designed and developed. Our collaborations with leading sustainability-focused organisations, including businesses, industry, advocacy groups, and academia, led to the establishment of the Eco-Friendly Web Alliance (EFWA) in 2021. ► Our mission The aim is to have one million carbon-conscious websites by 2030, contributing to a cleaner and greener internet. The development of the world's first eco standard for websites is driving change towards a more sustainable digital economy. ► Award-winning Social Enterprise Be part of the solution and make a real impact on reducing carbon emissions of the internet. The eco standard, set by a scientific advisory board, ensures the integrity of the process and is subject to regular review and progression. ► Sharing knowledge We promote and knowledge-share about the responsible use of digital technologies with universities and sustainable groups, responsible businesses, and think tanks globally. ► We're stronger together Together with a rich and diverse network of partners, we continue to build meaningful and mutually beneficial partnerships and change the world through global collaboration. Join us in becoming a force for good and accelerating change. #ecofriendlyweballiance #sustainableinnovation #ecostandard #nonexecutivedirector #ned #boardadvisor #lecturer #internetemissions #responsibleconsumption #socialenterprise #carbonconscious
Did you know the internet accounts for about 4% of global emissions — on par with aviation? The Eco-Friendly Web Alliance (EFWA) is changing that with the world’s first eco standard for websites. Like LEED for buildings, our accreditation ensures websites meet sustainable standards. With organisations like National Geographic Kids, Welsh Government, Rewilding Britain and the British Medical Journal in our growing community, and featured by CNN, BBC, and Computer Weekly, we’re on track to meet our mission of 1 million carbon-conscious websites by 2030. A cleaner, greener internet starts with you — Every single website has the power to make a difference.
I am honoured to lend my industry experience to the next generation of leaders as an Adjunct Lecturer for Digital Business & New Technology and Strategy & Innovation masters programmes.
Serving as a judge for the SME National Business Awards 2025, part of a five-member panel bringing sustainability expertise to assess businesses leading in sustainable practices across the UK.
Intaconnected, a registered social enterprise and a member of the Force for Good Coalition is a next generation sustainability consultancy that is driven by a deep-rooted love for nature and humanity.