Hong Kong, Hong Kong SAR
design.tcl.com With over 30 years of experience integrating culture and technology across business innovation, product design, creative direction, and team management, Shane Lee serves as Chief Designer & General Manager of the Design Innovation Center (DIC) at TCL Group. He leads a global, multi-disciplinary team of strategists, researchers, ID and UX designers, and innovators to develop and deliver end-to-end product design solutions for TCL’s diverse smart device ecosystem—encompassing smartphones, foldables, tablets, CPE products, smart watches, smart TVs, monitor, acoustic devices, robots, AI gadget devices, Internet of Vehicles, and home appliances. TCL's Hundred International Design Awards Accumulation: Inspire Greatness with Design Innovation. From 2020 to 2023, TCL has accumulated 150 international design awards, marking a milestone breakthrough on the global design stage and a solid testament to TCL's persistent innovation, exploration, and unremitting pursuit of excellence in design. In just over three years, from its initial emergence to the numerous fruits of today's 150 international design awards, TCL has followed the path of 46 years of innovation, drawing a future blueprint with infinite possibilities and excellent design and ingenuity. Shane's mission is to integrate market research, product roadmap, design strategy, industrial design, user experience design, product marketing, fashion design, and technology implementation to solve real-life problems and generate tangible results. Shane is passionate about storytelling, design thinking, influencing, insight finding, and making concepts as real productions with a business mindset.
Responsible for the Design Innovation Center (DIC) in TCL Smart Device Business Group (SDBG). The works and the team's portfolio are published on the TCL Design Webpage: http://design.tcl.com DIC is the Corporate Design Center of TCL Technology Group, with 6 design & innovation relative departments under my leadership: - Design Strategy & Insight (DS). - X-Lab (X-Lab). - Visual Communication Design (VCD). - Mobile Eco-system Industrial Design (Mobile-Eco). - Home Eco-system Industrial Design (Home-Eco). - User Experience Design (UX). DIC handles all design and business innovation topics within TCL's multi-category products: smartphones (4G/5G), Foldable smartphones, Smart Tablet, CPE Products, Smart Watch, TV, Acoustic Products, Refrigerator, Air Conditioner, Air Purifier, Wash Machine, Kitchen Product, Health Smart Product, IoT Smart Products. DIC's work includes business innovation, user and market research, user insight transfer to design key selling points, industrial design, user experience design, graphic user interface, exhibition design, package design, marketing strategy, etc.
Final Jury member of iF Design Award 2026. https://ifdesign.com/en/if-design-award-and-jury/jury/profile/shane-lee/15141
Jury member of iF Design Award 2025. Find out more about the iF Jury 2025, see what makes them special, and who your fellow jury members are. All you need to know: https://ifdesign.com/en/if-design-award-jury?awardId=2&sort=desc&yearId=0
Jury of Secondary Selection for GoldenPin Design Award 2022.