St. Petersburg, Florida, United States
✺ Research, manage, and execute all Flashpoint global prospect field-facing events and the development of follow-up campaigns and report on ROI (RSA, ISAC, BlackHat, etc.) ✺ Manage Sr. Field Marketing person for the Federal/Public sector side of the business ✺ Drive the global partner journey and align this experience within the Partner Portal to support partners across all categories and geographies (NA, EMEA, and APAC). ✺ Engage with partners and field sales on what our joint opportunity is, and how we can amplify our joint business ✺ Develop campaigns, events, messaging, and collateral that are tailored to field sales and partners and their customers ✺ Grow the Flashpoint brand through events ✺ Strategic management of MDF to invest in events activities that produce joint ROI ✺ Align with product marketing and sales enablement and translate that to the field and prospect-facing event
✺ Planned and managed execution of all of market-facing Spirion channel/field marketing & events. Including national conferences, virtual events, regional channel events, webinars, and client engagements including all client advisory board meetings. ✺ Develop consistent and regular reviews and ongoing communication with Executive staff and sales teams ✺ Prioritize campaigns/ events that would have potential impact to brand awareness, brand reputation and that generate high-quality leads that lead to pipeline contribution and closed deals for field and channel sales ✺ Prepared and executed ABM go-to-market plan & strategy in conjunction with internal teams for channel/field approved national marketing campaigns and events that includes: outlining campaign goals, digital /social component, budgets, pre-campaign planning, on-site participation, post-campaign communication plans, KPI tracking and reporting ✺ Engaged with industry research group & advisors - Such as Gartner, Forrester, IAPP, ISSA & ISC2 ✺ Managed all Channel campaigns, MDF and Event budgets
✺ Planning and Development: Create creative ways of developing go-to-market strategies / lead generation programs & digital marketing to meet the vendor and company's business objectives for the US and Canada. Track, provide analytics and ROI to stakeholders. ✺ Sales and Management: The sale and execution of business specific programs that the vendors that I own participated in, content targeted marketing. Vendors include Polycom, Ceina, Juniper, Ribbon, Gigamon, AWS, Servion and Oracle targeting VAR's and System Integrators. ✺ Work closely with cross functional teams – Field /Internal Sales, Finance, Product Management, Creative Teams and Education department – to serve as the Marketing Manager the execution of all cross functional initiatives
✺ Brand/Vendor Management- Create, manage and execute on all vendor relationships and programs for all company events. Work with sales, events and marketing for creation and execution of marketing deliverables. Provide onsite event support at events targeting VAR's and System Integrators. ✺ Serve as project manager for assigned partner / prospect ABM marketing-related projects, programs and new product launches; coordinate project management with all other marketing personnel and ConnectWise associatess ✺ Lead generation strategy and execution plan for the channel based on the company's business objectives for the US, Canada, United Kingdom and Australia ✺ Work closely with cross functional teams – Community (for tradeshows, events and social media), Sales, Support, Development, Customer Service, etc. – to serve as the Marketing project manager in the execution of all cross functional initiatives ✺ Attend tradeshows, create and support and execution of ConnectWise events.
Sales / Marketing Planner - Internal Advertising Agency (Jul 2007-April 2013) ✺ Program Management- Create, plan and implement deliverables for the Apple Advantage program that targets all vendors, resellers and internal sales within the Apple compatible product line print. Manage $1M budget. ✺ Co-management of internal ad agency with annual sales of $4M ✺ Management of multiple marketing programs for both resellers & vendors. Create, plan and implement print and email advertising as well as promotional events for HP, IBM, Microsoft, Symantec and Cisco brands for VAR's ✺ Solicitation of vendor funding for cooperative marketing programs: Pitch marketing concepts on behalf of resellers to vendors’ representatives to secure project funds ✺ Budget planning & control for profitable projects: Develop budgets for each marketing initiative, track expenditures, analyze return on investment and report to vendors and resellers Product Manager - McAfee Security Software Product Line (Apr 2006-Jul 2007) ✺ Vendor liaison on sales/marketing tools, sales initiatives & rebates: Communicated information provided by McAfee channel managers to Tech Data’s inside sales team ✺ Sales incentive program development & implementation: Created SPIFS and made motivational presentations to individual sales managers and reps ✺ Management of special discount programs: Authorized discounts for large bids meeting certain criteria