Shamini Joanne

Product Manager | Mediacorp | Ex-Accenture

Singapore, Singapore

About

Product Manager at Mediacorp leading product initiatives for melisten, with a strong focus on product analytics, experimentation, and user engagement optimization. Mixpanel Certified and experienced in leveraging data to drive product decisions, I specialize in translating user behavior insights into structured experimentation roadmaps and measurable improvements across activation, retention, and content engagement metrics. Within a large-scale media ecosystem, I collaborate closely with engineering, design, content, and business stakeholders to support audience growth and align with strategic business objectives. Core focus areas: • AI Product Management • Product analytics & experimentation • KPI ownership & impact measurement • Data-informed product strategy

Experience

  • Product Manager at Mediacorp Pte Ltd
    Apr 2022 - Present · 4 yrs 3 mos

  • Product Delivery Management at Accenture
    Jun 2018 - Apr 2022 · 3 yrs 11 mos

  • Human Resource Intern at The Ascott Limited
    May 2017 - Aug 2017 · 4 mos