Greater Quebec City Metropolitan Area
I challenge conventional thinking on 𝗱𝗮𝘁𝗮 𝗽𝗿𝗶𝘃𝗮𝗰𝘆, 𝗴𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗲𝘁𝗵𝗶𝗰𝘀 𝗶𝗻 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀—provoking reflection, inspiring progress, and driving responsible innovation. With over 𝟯𝟱 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 across North America and Europe, I’ve helped organizations transform how they use data responsibly. I created frameworks like the Digital Analytics Maturity Model and Radical Analytics, developed industry tools such as WASP and Da Vinci Tools, and shared insights on more than 𝟭𝟱𝟬 𝘀𝘁𝗮𝗴𝗲𝘀 𝘄𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲. 𝗗𝗮𝘁𝗮 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗮𝘄 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹 𝗼𝗳 𝗺𝘆 𝗰𝗿𝗮𝗳𝘁. From real-time financial systems to web integrations and marketing analytics, my focus has always been turning complexity into strategies that create measurable impact. As an 𝗲𝗱𝘂𝗰𝗮𝘁𝗼𝗿 𝗶𝗻 𝗠𝗕𝗔 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 and a 𝗺𝗲𝗻𝘁𝗼𝗿 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗮𝗻𝗱 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀, I live by a simple principle: sharing knowledge strengthens your own. Today, I dedicate my work to shaping the next generation of marketing and analytics leaders—questioning assumptions, building critical thinkers, and cultivating ethical data practices. 𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 if you’re exploring ways to align 𝗔𝗜, 𝗽𝗿𝗶𝘃𝗮𝗰𝘆, 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, or if you need a 𝘀𝗽𝗲𝗮𝗸𝗲𝗿 𝗼𝗿 𝗳𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗼𝗿 for executive workshops on 𝗱𝗮𝘁𝗮 𝗲𝘁𝗵𝗶𝗰𝘀, 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗺𝗮𝘁𝘂𝗿𝗶𝘁𝘆, 𝗼𝗿 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻.
Refining and delivering graduate-level Digital Marketing and Analytics courses to undergraduate, MBA, and Executive MBA students. Providing expert supervision and guidance for internships and capstone projects undertaken by students pursuing a Master's degree in Digital Marketing. Lecturing: MRK-6004, MRK-6005, MRK-3109, MRK-6103, MRK-6104
The role entails reviewing complaints against students, engaging in hearings, interrogating students and witnesses, discussing case details, and deciding on the validity of alleged infractions and suitable penalties.
I teach executives how to understand, govern, and strategically adopt artificial intelligence, with a focus on decision-making, risk, data governance, and real business impact.
▪Vendor selection and deployment of privacytech solutions; ▪Oversee privacy & ethics audit across the martech stack; ▪Conduct Data Protection Impact Assessments ▪Conduct workshops on GDPR and ePrivacy (Europe), CCPA (California), PIPEDA/CPPA (Canada) and "Loi 25" (Québec).
▪Provide strategic advisory and consult on adtech, martech, privacytech strategies. Advisor/investor to: Opsware Data (Toronto), Supermetrics (Finland), Vault JS (California), Caden (New York), Masthead Data (Toronto); ▪Position includes public speaking engagements at conferences, industry events and universities; active media participant in the field of digital marketing, data privacy and advocacy for #NoConsentNoTracking.
▪Lead digital marketing strategy and analytics maturity assessment on behalf of clients spanning a wide range of industries and geographies, including, data strategy & roadmap, martech/adtech stack audit, Google Analytics and martech implementation, ongoing maintenance and analysis, dashboards design using Tableau and Data Studio. ▪Created Da Vinci Tools Google Analytics, Ads and Data Studio enhancement tool (exited to Supermetrics) ▪Advisory to startups in the martech/privacytech sector and coaching of agencies on a variety of digital marketing topics, including digital analytics, data governance and consulting management.
Caden is a Zero-Party platform empowering users with the right tools to safely store, organize and analyze their personal data using the strongest encryption standards, connect to trusted brands, and be rewarded. Caden also empower brands with personalization, insights and experience, surface context and intelligence and offer privacy and permission-based API infrastructure.
Opsware is used by legal and engineering teams to manage workflows related to privacy rights requests, personal data inventory & categorization, real-time data mapping and ROPAs.