South Korea
Over 15 years of experience in strategic partnership with a proven ability to manage multiple responsibilities in a fast-paced environment. Works well independently as well as collaboratively in a team setting. Passionate about innovation, technology and startups.
Empower businesses of all sizes to grow through operational machine learning.
Apple's App Store is the world's largest and most innovative software store, serving more than half a billion customers every week. • Defined strategy and managed apps and games business in close collaboration with the local & global teams. • Identified business opportunities and helped strategic developers grow their business on the App Store by creating and executing locally relevant business and campaign strategies. • Led and expanded business relationships with existing and prospective partners ranging from small businesses to large, complex organizations. • Set business priorities and led cross-functional collaboration with marketing, editorial, legal, product, commerce, payment and developer relations teams to ensure the continued development and success of the world’s best app ecosystem.
Google Play serves millions of Android users, both new and existing, with apps and games that are innovative, useful and entertaining. Google Play Partnership Development team focuses on helping developers build successful businesses using the Android platform and Google Play. • Championed cross-functional collaboration to deliver business values to key game partners and influenced them to make decisions to create highest impact on Google Play platforms • Led multiple partnership deals with complexity and product requirements, and empowered internal teams and senior stakeholders to understand evolving market trends and partners’ business priorities to make strategic decisions • Built internal thought leadership by scaling learnings from advanced business consultations and personal expertise in game development to guide BDs in other regions to support global partners to build confidence for high potential new launches and live-ops • Initiated and led ChangGoo program which is the first-of-its-kind mobile startup accelerator program that has been co-operated by Google Play, MSS (Ministry of SMEs and Startups) and KISED (Korea Institute of Startups and Entrepreneurship) with the Government’s growth fund($25M/year). Since 2019, the program has supported over 500 local developers to grow their business.
Established in 2002, Smilegate is one of the largest game companies in Korea and best known for its online FPS title CROSSFIRE with 500 million registered users and over $1B annual sales. Smilegate has been expanding its business area, which began in game development, to its core linking business in publishing, game service platform and investments, and with its establishment of overseas footholds in the US, China, Southeast Asia, etc. • Evaluated over 400 mobile games and closed 13 mobile game publishing deals. • Provided executive boards market analysis including market trends, competitors’ performances and forecasts to develop game sourcing and publishing strategies. • Created mobile game evaluation guidelines and optimized the internal decision-making process. • Worked closely with the company’s legal department to create and update the standard partnership agreements that can be used for various game developers. • Explored strategic partnership opportunities with overseas mobile game companies for co-development projects and publishing partnerships. • Participated in mobile game startup mentorship programs at OrangeFarms, the startup incubation centers operated by Smilegate.
Playnery is a top-tier development studio for high-end quality games backed by Softbank Ventures, Qualcomm Ventures, Stonebridge Capital and Jafco Ventures. The company has built a unique 3D game engine technology which enables games to run on any game platforms(Web/Android/iOS). Joined Playnery as the fourth starting member and worked closely with the Playnery USA subsidiary located in San Jose, CA for partnership management and product marketing. • Developed strategic partnerships to feature Playnery’s first mobile game ‘Mother of Myth’ with game servicing platform providers including Facebook, Google and Kakaotalk as well as third party game developers. • Prepared business plans and pitched to investors when the company raised Series A and Series B rounds of funding from Venture Capitals. • Organize B2B events to raise funding and to license Playnery’s games to third party game publishers.