Singapore, Singapore
Drove multi-million-dollar sales growth in industrial automation solutions for the steelmaking and metals sector by combining deep technical expertise with strong client relationship management. Successfully led sales for complex, large-scale projects from pre-feasibility through execution, integrating Electrical, Automation, and Metallurgical solutions to meet demanding operational and performance goals. Championed digitalization & decarbonization initiatives for steel industry clients, delivering solutions to optimize process performance and reduce CO₂ emissions in line with global sustainability targets. Built strong international client networks through extensive travel and cross-cultural collaboration, enhancing global market penetration and customer trust.
Driving the industrial automation sales for Metals & Mining business in South Asia hub and responsibility for skilling up the regional ABB team to perform and achieve the budget numbers for HUB.
Led the newly formed regional center in ABB Singapore for Metals & Mining business under Process Automation division. Covering a broad portfolio of systems, products & services across multiple Industrial segment in Metals & Mining.
Got deputed to ABB in Malaysia to lead the regional sales for Metals BU in South East Asia. Apart from some strategic wins and increasing the footprint of ABB in Metals industry, achieved greater heights in building up close and sustainable relationships with customers in the region
Here I enter in ABB world a leading electrical engineering company. Started first phase as Metals Systems Sales in BU Metals and later in Yr. 2008 took the responsibility of sales head for Profile Mills business. Key responsibilities included achievement of budgeted number under Long products market segment for Metals industry with focus on selling the industrial automation solution targeted for long products business comprising of Automation, Drives & Electrical systems. Led the team to win strategic orders with leading steel manufacturers in India.
Could not thought of a better way to start my career in Metals industry! SMS Demag (SMS group) being a leading machine builder for metals industry provided a great platform to grasp the process knowledge of various applications areas under metals industry. Preparation of process function description, electrical equipment sizing & selection, coordination with vendors and involvement in installation supervision & commissioning were my key responsibilities.