Tehran, Tehran Province, Iran
My career path has been defined by a calculated transformation: transitioning from the harsh environment of heavy industrial engineering to the lean, fast-paced digital ecosystem. Years spent in traditional offline B2B markets and manufacturing plants proved one thing to me: making decisions based on guesswork and cognitive biases guarantees a massive bleed of resources. To eliminate this friction in the digital space, I killed assumptions and learned the language of analytics (Python & SQL). Today, my competitive moat is clear: I am a data-driven Performance Marketer who bridges the gap between marketing, product, and data. By leveraging data analytics, engineering tracking architectures, and executing aggressive Conversion Rate Optimization (CRO), I transform marketing budgets from a "cost center" into a "value-creation engine." 💡 CORE COMPETENCIES & TECH STACK: ⚙️ Growth & Performance: App Store Ads, Programmatic SEO, O2O Campaigns, Affiliate Marketing. 📊 Data & Analytics: SQL, Python (Data Analysis), Advanced Excel, Market Sizing (TAM), Cohort Analysis. 🎯 CRO & Strategy: A/B Testing, User Journey Mapping, 4E Conceptual Model, GTM & Pricing Strategy, B2B Segmentation (AHP/TOPSIS). 🛠 Tracking Architecture: PostHog, Adtrace, GTM, Google Analytics 4, MS Clarity. 📩 Let's connect if you are looking to scale acquisitions, fix leaky funnels, or build data-driven marketing infrastructures.
Architecting the acquisition engine and data infrastructure for a location-based ad platform. 🔹 App Store Acquisition: Executed a high-impact GTM campaign on the Myket app store. Continuously optimized Search and Banner ads, slashing CPI by 60-65% and acquiring 8,000 highly targeted users within 6 weeks. 🔹 O2O: Generated heatmaps from geospatial data to identify high-density zones. Deployed hyper-local offline campaigns, converting offline traffic to online users at an unprecedented 20-30% conversion rate. 🔹 Data Architecture: Deployed PostHog (self-hosted) and configured Adtrace to bypass nationwide internet restrictions. Authored a unified "Data Contract" across Product, Tech, and Marketing. 🔹 Fraud Detection: Engineered a timestamp and velocity-tracking model to detect and block systematic geospatial fraud.
Drove massive revenue scaling through CRO, sales engineering, and viral growth loops in the motorcycle industry. 🔹 CRO & Funnel Optimization: Redesigned the sales funnel and executed A/B testing by adding "psychological friction" to lead-gen forms. This filtered out junk leads and drove a 300% improvement in lead-to-sale conversion rate, scaling total revenue by 16x. 🔹 Sales Engineering: Eliminated financial bottlenecks by pioneering the industry's first 18- and 24-month installment sales model in partnership with Golrang leasing and Moneysa lendtech. 🔹 Growth Campaigns: Engineered viral social media loops, achieving 40% organic follower growth and capturing 12,000 high-intent leads with zero ad spend. Designed and executed the industry's first "Black Friday" campaign. 🔹 Product Innovation: Negotiated an exclusive partnership with Azki.com to design a bespoke motorcycle hull and theft insurance product, establishing a formidable competitive advantage.
🔹 Reverse-engineered competitors' PR and media campaigns to architect a comprehensive Go-To-Market (GTM) strategy for the 2022 World Cup.
🔹 Modeled market price elasticity and leveraged "price anchoring" to execute a 30%+ strategic price increase without sacrificing B2B market share. 🔹Modeled TAM and CLTV for regional expansion.
Amirnia is one of the top manufacturers in the auto parts industry (suspension, brake, and steering systems) with a sales and marketing strategy based on B2B. 🔹 Algorithmic B2B Segmentation: Deployed mathematical multi-criteria decision models (AHP & TOPSIS) to score and cluster 80 sales representatives. Replaced gut-feeling decisions with data-driven algorithms for credit limits and discount tiers. 🔹 Engineered a UGC campaign for mechanics that triggered a 10,000x surge in impressions. 🔹 Directed a high-impact "Women's Day" video campaign featuring female production-line engineers, softening the rigid B2B brand image.