Shahar Ronen

Product @ SoFi | MIT | Machine learning & fraud

Seattle, Washington, United States

About

If you wish to connect and we’ve never met in-person, please include a note in your request. Thank you! Product leader passionate about data, machine learning, and fighting fraud. 15 years of experience building teams, managing cross-functional teams, driving innovative research, and building high-quality b2b and b2c products at MIT Media Lab, Microsoft, IBM Research, Philips Medical Systems, Sift, Remitly, SentiLink, and Plaid. Always eager to learn and explore new areas to impact, from the use of machine learning to fight fraud to the study of propaganda in Ancient Rome. Published author of several patents and papers, including "Links that speak: the global language network and its association with global fame" (Science Magazine's top 10 science news stories for 2015).

Experience

  • Principal Product Manager at SoFi
    2024 - Present · 2 yrs 7 mos

    Leading faster money movement + fraud & risk product management for SIPS (Save, Invest, Protect & Spend).

  • Product Management at Plaid
    2022 - 2024 · 2 yrs

    I led a suite of data and ML b2b products that the world's top fintechs and banks use to enable fast and safe online payments for millions of users. • Defined Signal's fraud roadmap, partner with engineers, data scientists and design to reduce client average fraud losses by +50%. • LED design, development and GTM from scratch for Identity Match and Account Risk, reaching 65+ clients and 7-figure ARR in under a year. • Co-created and evangelized Plaid’s overall fraud vision, engaged 100+ clients in consultative selling, and publish articles on data-driven fraud fighting.

  • Head of Product at SentiLink
    2021 - 2022 · 1 yr

    Product strategy, roadmap and execution as member of the leadership team at series B b2b SaaS startup combating identity fraud with ML. • Managed product team as player-coach; re-org'd R&D into empowered teams; set customer listening & OKR practices. • Led design, development and GTM for suite of 0-1 products, contributing 15% to company ARR within 6 months.

  • Principal Product Manager Lead at Remitly
    Jun 2020 - Sep 2021 · 1 yr 4 mos

    Founder and head of Fraud, Identity and Risk for Passbook, a banking service for immigrants – SSN not required! • Hired and directly managed PMs and analysts; cross-functionally managed Eng, design, marketing, customer support, etc. • Designed and deployed customer-facing experiences and risk signals to catch 90% of fraud in real-time (up from 0%). • Revamped payment and risk infrastructure to enable 10x YoY user growth and deliver funds to customers 60% faster.

  • Group Product Manager at Sift
    Jan 2018 - May 2020 · 2 yrs 5 mos

    Product vision, roadmap and execution for suite of b2b SaaS AI products that fight account takeovers, spam and scams. • Managed PM team and cross-functionally managed teams in engineering, data science, design, GTM, etc. • Evolved Account Defense from first customers to XX+ by integrating machine learning models, enhancing UX, and adding in-product reports. • Designed, built and launched Verification: risk-based, consumer-facing UX to automatically protect 99% of login flows. • Partnered with Marketing and Sales to create GTM strategy that grew revenue 5x and won Fortune 500 customers. Competitive analysis, messaging, marketing materials, sales enablement & training, and pricing plans.