Paris, Île-de-France, France
Passionate about e-commerce and digital experiences, I’ve spent the last few years building solid experience across sales, customer service, and digital, supporting brands like KOOKAÏ, Clarins, Shiseido & now Louis Vuitton as a freelance Digital Merchandiser. I specialize in optimizing online performance and user experience, using tools like SFCC, Shopify, AB Tasty, and more. Whether it’s building a smooth product journey or boosting conversion rates, I love making e-commerce more efficient — and more profitable.
• Hardsided • W&M Exotics • Objets Nomades • Publishing • Key Contact Journey • Key Contact South Asia
Brands : NARS, Drunk Elephant & Shiseido Joined on a 4-month mission to support a team transition, taking over a colleague’s role, adapting quickly to ongoing projects, and helping train the new hire. NARS & Drunk Elephant | 5 non-localized EMEA markets • Product catalog creation, management & deployment across 5 EMEA markets • Management & deployment of the animation plan (including offers such as GWP, Friends & Family, etc.) • Ticket management & sprint follow-up with development teams (Jira) • Implementation of website personalizations using AB Tasty to promote offers, products, and foster a test & learn culture • Main point of contact for localized markets • Stock management & monitoring (products, GWPs & samples) Shiseido | 2 non-localized markets • Participation in AW25 launches • Implementation of an SEO strategy and support for its deployment across markets • Main point of contact for localized markets • Implementation of website personalizations using AB Tasty to promote offers, products, and foster a test & learn culture • Stock management & monitoring (products, GWPs & samples)
• E-commerce & SFCC Expertise : Drove conversion by managing commercial initiatives and strategically optimizing the product catalog. • CRO & UX Optimization : Improved conversion rates by defining the French roadmap, implementing A/B tests, and personalizing the customer journey. • Influencer Marketing Management : Maximized engagement through the coordination of influencer collaborations and campaign monitoring. • Data-Driven Strategy : Leveraged KPI analysis (sales, conversion) to track performance and implement real-time strategic adjustments. • Strategic Project Management : Successfully supervised UAT and deployed key e-commerce projects for the French market.
• Implementing online animation and e-merchandising plans. • Management of the product catalog, including PIM/DAM/SFCC coordination. • Monitoring the creation of brand content (Datawords). • Implementing the UX optimizations using AB Tasty. • Executing SEO optimizations. • Tracking customer satisfaction. • Managing inventory levels, verifying stock for GWPs, samples, and sales products. • Conducting daily sales monitoring, managed dashboards, and generated reports. • Coordinating with CRM, Acquisition, and Retail teams.
Management of 3 differents KOOKAÏ Websites, France, Switzerland & Spain : • Product catalog management : Product descriptions, online publishing • E-Merchandising : improving product visibility, contributing to product sales • Analysis of results and monitoring of KPIs • Support deployment of animation and communication plans • Monitoring and control of content upload to Marketplaces such as Galeries Lafayette, La Redoute, BHV, Place des Tendances… • Monitoring the customer experience • Creating lookbooks : https://www.kookai.fr/pages/lookbook-paradis
Customer Care management (KOOKAÏ France, Switzerland & La Redoute) - Ensure customer satisfaction in shops & web. - Provide a quick and clear answer - Management of refunds (KOOKAÏ France, Switzerland, Spain & La Redoute) - Follow up on cancellations and refunds of orders - Managing returns, exchanges & delivery issues - Daily work with marketing, e-commerce, product quality, IT, retail & logistics departments - Use of Gorgias, Shopify, Klaviyo & Channel Advisor tools
- Customer reception - Maintenance of the shop (sales area and storeroom) - Proposing a service/product adapted to the customer's request. - Management of the cash desk - Receiving parcels - Arrangement of products in the shop