Shafiq Shivji

VP of Product Marketing | Agentic PMM™

Sugar Land, Texas, United States

About

I'm deeply passionate about the tech startup space and consider myself a builder at heart. I thrive on assembling and leading high-performing teams to develop and market innovative products that achieve hyper-scale commercial success. I strongly believe in the transformative power of a well-designed and executed product marketing function. Beyond tactical execution, PMM can serve as a cornerstone for product development, go-to-market strategy, and driving revenue growth. Before diving into high-growth tech, I honed my skills in the NGO world. I worked alongside remarkable community leaders in South Asia to launch early childhood education programs in underserved villages. This early experience taught me invaluable lessons on building sustainable organizations and underscored the importance of serving humanity. I am forever grateful as my growth during this time far surpassed any humanitarian contribution we made. Leveraging my technical foundation, I pivoted into the tech industry. I've had the privilege of contributing to various SaaS companies, starting with developing and marketing web/mobile solutions for retail pharmacies. Then, I took a massive leap and co-founded an educational startup to help high school students find their ideal college. Leading product and marketing taught me the essentials of scaling a startup from ground zero. After that incredible journey, I joined dev tool powerhouse Auth0, where I learned the essentials of developer marketing and what it takes to achieve hyper-scale growth. Following our $6.5B acquisition by Okta, I joined mParticle, where I learned executive leadership from seasoned product leaders in the tech space. After our acquisition by Rokt, I joined CloudBees as VP of Product Marketing, where I'm leading the PMM team to drive the next phase of growth in the DevSecOps and software delivery automation space.

Experience

  • VP of Product Marketing at Redis
    Apr 2026 - Present · 4 mos

  • Vice President Product Marketing at CloudBees
    Apr 2025 - Apr 2026 · 1 yr 1 mo

  • mParticle (3 yrs 11 mos)
    • VP of Marketing
      Aug 2024 - Apr 2025 · 9 mos

    • Head of Product Marketing
      Jan 2024 - Aug 2024 · 8 mos

    • Group Product Marketing Manager
      Jun 2021 - Dec 2023 · 2 yrs 7 mos

      mParticle is at the forefront of harnessing customer data to power real-time personalization. We help businesses craft experiences that deepen customer trust, nurture brand loyalty, and meaningfully connect to foster relationships that drive growth and create lasting bonds.

  • Product Marketing Lead, Ecosystem and Developer Experience at Auth0
    Apr 2019 - Jun 2021 · 2 yrs 3 mos

    At Auth0, our vision is to provide people with secure access to any application in one click or less. And our mission is to make identity work for everyone—whether you’re a developer looking to innovate, or a security professional looking to mitigate.

  • Head of Product at Vespr Solutions
    Sep 2015 - Mar 2019 · 3 yrs 7 mos

    Led product development and GTM initiatives for an early-stage ed-tech startup—a `Match.com` for colleges and high school students