Islāmābād, Pakistan
I’m Shafay Munir, an SEO Specialist with 5+ years of experience building search strategies that drive measurable growth across SaaS, eCommerce, and service-based businesses. My work focuses on technical SEO, semantic search, and AI-assisted optimization, with an emphasis on building scalable SEO systems rather than isolated tactics. This includes website architecture, migrations, intent-led content, programmatic pages, and SEO frameworks designed to support automation. I’ve worked with teams across the US, Canada, and Australia, gaining hands-on experience in competitive international markets and varied search behaviors. This exposure has shaped a practical, data-driven approach to SEO that prioritizes business impact over vanity metrics. In product-led environments, I collaborate closely with engineering, product, brand, and marketing teams to embed SEO directly into platforms, website builders, and content workflows. My focus is on making SEO part of how products and websites are built, not something added after launch. I also work on integrating AI-assisted workflows into SEO processes, including research, content scaling, and performance measurement, while ensuring outputs remain aligned with search intent, quality standards, and long-term visibility. Core Expertise • Technical SEO for code-based and CMS-driven websites • Semantic SEO & topical authority • AI-assisted SEO workflows & content scaling • Keyword research with intent & transactional focus • Programmatic SEO frameworks • Website migrations & redirect strategy • SEO analytics & performance tracking • Local & global SEO strategies • eCommerce SEO (including Shopify) • Cross-functional collaboration & SEO leadership
AIO Website Development & SEO Strategy -Led the architecture and structure of the AIO website, ensuring seamless user navigation, clear CTAs, and optimized conversion rates (CRO). -Developed and implemented a semantic SEO strategy and demo-led SEO for enhanced content visibility. -Defined the content flow and completed key sections across AIO webpages. AI-Driven SEO Implementation -Conducted in-depth SEO research, including a three-tiered keyword analysis—intent, placement, and content angle. -Performed a comprehensive SEO audit for the existing AIO website (Neondesert) to identify and address optimization opportunities. -Defined SEO parameters and key metrics for the AIO online ordering module and content generation. Online Ordering Module Development -Designed the architecture and SEO framework for the online ordering site, optimizing for user experience and search performance. -Finalized product page sections and ensured the integration of SEO best practices. Automation & AI Content Generation -Spearheaded the automation of content generation through NLP models, applying AI-driven solutions within the website builder for enhanced scalability. Performance Tracking & Dashboard Development -Structured and implemented metrics for website performance, providing insights via the performance dashboard integrated within the website builder. Cross-Functional Collaboration & Project Management -Led the design and development of the website with cross-functional teams, serving as the primary point of contact between development, brand, and marketing. -Collaborated with the product team on the online ordering module, optimizing product page sections, site architecture, and SEO metrics. -Worked closely with product teams overseeing the website builder, managing SEO feature development, and aligning with AI teams for automation functionalities.
• Website Migration: Successfully directed the transition of the website from the old domain to the new one, ensuring a seamless user experience and minimal traffic disruption. • Local SEO Initiatives: Devised and implemented local SEO tactics specifically tailored for the Perth market. This focus significantly boosted lead generation within the region. • SEO Optimization: Skillfully executed both on-page and off-page SEO strategies, ensuring enhanced site visibility and improved search engine rankings. • Keyword Research with Intent: Delved into meticulous keyword research for the brand's products and categories, laying emphasis on transactional intent. This precision targeted users ready to convert, driving sales. • Technical SEO: Proactively identified and rectified various technical SEO challenges, enhancing site performance, and user experience.