The Hague, South Holland, Netherlands
Media-savvy, philosophy-inspired, and art-driven person; I research and apply my principles everywhere I go; obtaining feedback on new ideas, and updating my methodologies.
Imagine this—your team has all the data they need, but decisions still take forever. Why? Messy systems, slow processes, and scattered insights. That’s where I come in. I enable stakeholders on using technology to make data-drive decisions. Currently a SME on our Top-of-Funnel processes, I built a robust enrichment process, Marketo to Salesforce sync, I am currently expanding my skillset to automation platforms such as Workato and Clay. In brief, I take the hassle out of complex systems for my team; plus, I’m big on proactive testing, so we catch issues before they become headaches.
B2B Company, In charge of Europe marketing towards librarian, I: - Liased with a team of 7 sales managers, collaborating to find the best yearly overall-marketing plan, while also leaving in space for strategies focused in their particular region/countries. - Helped sales team prepare for europe-wide and country-specific conferences, creating collateral and presentations, and analyzing performance after the event. - Worked with the management team in methodology and systems to improve reporting of pipeline, lead/contact categorization, marketing campaign reporting, and other tasks. - Designed digital and physical collateral based on Accucom's brand and client's brand, focusing details towards the specific region of use. - Managed and worked with the CMS for the company website, using HTML and CSS to create or fix pages. - Created email campaigns from concept (target audience, content, timing) to visuals and content (HTML, scratch-made banners & images, copywrited text). - Actively and constantly evaluated our email campaign performance and found points of improvement, which were implemented after A/B testing. - Worked withing our annual customer day committee to create and advertise the event, helping plan the content of the meeting, manage the registration, manage the technology behind-the-scenes, and marketing to increase attendance. - Quickly readjusted to the COVID-19 pandemic, creating a mailing campaign sharing free COVID-19 resources, adjusted our customer day meeting to a succesful virtual one, and helped the sales team switch to digital webinar/conference models. - Actively worked through 2 website redesigns with a third party, helping in design, concept and getting feedback from the rest of the company.
As I finished my masters, I took on freelancing to better set my hours and manager my schoolwork. To all my clients I provided weekly time reports and keep them informed about when I could prioritize their work. Worked with local and international clients: - Helped restaurant overseas in creating their visual branding and marketing strategy. - Performed event coverage for other businesses, helping them create professional videos and pictures to further advertise their content. - Worked with Accucoms to maintain consistency in their marketing, between my previous contract part-time and the future full-time
- Designing and executing (print & web) collateral for marketing campaigns. - Research new leads and develop new prospect leads. - Maintaining brand guidelines among the clients for Accucoms as well as Accucoms itself. - Update the current existing collateral materials and develop new and innovative ones. - Create content for website, social media, mailings, and press releases. - Assist in trade-show planning; create marketing related material and distribute them. - Inventorying and organizing collateral for the publishers represented. - Interact with clients and team members to learn and understand the business and projects. Provide and receive critique and feedback as needed to better projects. - Perform analysis of marketing and sales data, both for clients and the business itself.
I was responsible for: - Familiarizing myself with the business and tools used. - Archive and maintain social media statistics. - Familiarize myself with brand guidelines for Accucoms and its clients. - Update the current existing collateral materials and develop new and innovative ones. - Create content for website, social media, mailings, and press releases. - Assist in tradeshow planning; create marketing related material and distribute them. - Create packages with collateral to be shipped to tradeshows. - Updated marketing resources to be higher quality and resolution.
Work with non-profits(AMIGOS de las AMERICAS and The Bijlmer Project) to help design and keep their branding in a consistent level with their message. Some projects I've undertook: -Webster Business Club logo. -The Bijlmer Project branding and website. -AMIGOS de las AMERICAS 50th Anniversary Gala Invitations & Program. -Foundation for Amigos de las Americas logo. Provided constant communications to Marketing Managers and Brand representatives to ensure projects are heading in the correct direction, and better understand their needs through an iterative design process.