Shabad Singh

Product Designer

Toronto, Ontario, Canada

About

Innovative product designer esteemed for transforming ideas into reality through visionary design solutions. With expertise in cutting-edge technologies such as AI, VR/AR, 3D animation, UX/UI and design research, I bring a unique blend of creativity and technical skill to every project. With a keen eye for detail and a passion for pushing the boundaries of design, my work combines the latest technologies with artistic vision to create captivating, impactful and responsible designs. I am passionate about collaboration, eager to be a part of a motivated and organized team to tackle design projects across industries.

Experience

  • Prototype Design Lab (Permanent Full-time · 2 yrs 5 mos)
    • Chief Technology Officer
      Feb 2025 - Present · 1 yr 5 mos

    • Product Designer / Research & Development
      Feb 2024 - Feb 2025 · 1 yr 1 mo

      Leading advanced digital integration for design and fabrication at award winning design firm Prototype Design Lab. Projects include luxury/celebrity interiors, architecture, products and fashion. Key areas include: Parametric Design, Generative Design, Manufacturing, Rapid Prototyping, Concept Rendering, Creative Strategy. https://pdlab.ca/

  • Founder, Lead Designer at Figital Inc
    May 2019 - Feb 2025 · 5 yrs 10 mos

    • Design studio and production house, specialized in creating immersive experiences and digital products for clients such as Formula 1, Art Basel, TIFF and more. • Lead consultant for engagement, design, and marketing initiatives with client co-design sessions. • Developed and actualized client ideas using product foresight methods and visualization through digital renders, UX/UI, and branding. • Managed teams to deliver state-of-the-art CGI animations, game development, UX/UI, VR/AR and branding.

  • Senior Product Designer at OCAD U CO
    Oct 2022 - Jul 2023 · 10 mos

    • Design team leader, fulfilling design needs and provided expertise in the guidance of the Fineline project. (Fineline - FSC Accelerator funded project building a student marketplace) • Provided thinking models, frameworks and led group to develop business models, strategies and products. • Created UX/UI prototypes for product soft launches and user testing. • Consulted for product, technology and branding teams by providing product foresight expertise.

  • Design Strategy Consultant at Scotiabank
    May 2021 - Aug 2021 · 4 mos

    • Expert level research in the future of blockchain, technology, products, artificial intelligence, automation, economics and political scenarios. • Utilized foresight methods engaging with trends, signals, and advanced analysis. • Product strategy, ideation, wireframe building, and UX prototyping. • Scene and product visualization using advanced CGI.

  • Industrial Designer at Swave Studios Inc.
    May 2019 - Apr 2020 · 1 yr

    • User experience design and user interface design. (Sport Chek) • Storyboarding, mind mapping, sketching and motion design. (Nessis) • Product prototyping and testing. (Noma, Canaray) • CAD Model building and rendering. (Canadian Tire)