India
I bring more than nine years of strategic marketing experience working with B2B SaaS technology companies. My expertise spans Product Marketing and Demand Generation, encompassing the entire journey from conceiving marketing concepts to their execution, measurement, and optimization. My work sits at the intersection of technology, business strategy, and market transformation. I enjoy helping organizations navigate complex topics, whether they involve AI, governance, risk, emerging technologies, or evolving business priorities. My approach is guided by four principles: always begin with a clearly defined objective; if it is not backed by data, it is an opinion, not an insight; impact is meaningful only when it can be measured; and well-defined processes create the foundation for creativity and innovation. Increasingly, I am interested in how sustainability, governance, and technology are reshaping enterprise decision-making and creating new opportunities for organizations to drive long-term value.
- Product marketer entrusted with the release of Chargebee Retention (previously Brightback). - Part of three market releases at Chargebee, including the first multi-product release which eventually grew Chargebee’s offering from a Subscription Management solution to a Revenue Growth Management Solution. - Helped develop key business and marketing strategies for Chargebee’s growth moving upmarket which involved a combination of product, market, and pipeline research.
- Led the entire marketing effort at Engagely while managing a team of 6 skilled marketing executives across functions. - Built a steady MQL and SQL pipeline as per business direction (We doubled the number of customers won every month). - Built product positioning for key industries and kickstarted segmented inbound campaigns that resulted in 3x MQLs. - Aligned content strategy with messaging to create a cohesive direction across marketing efforts.
- Directly accountable for pipeline generation for the ANZ region and then the EU region over the span of my tenure. - Grew marketing influence on the pipeline from 30% to 80% in the ANZ region Managed a team of two marketers to consistently hit pipeline targets across UK, France and BENELUX regions - Deployed multiple channels like email, events, webinars, content syndication, Linkedin ads, conferences and even direct mail. Awarded: Marketing Performer of the year 2019
Developed a sales strategy for Rs. 100 Crore revenue by studying potential business sectors. Conducted a research for DQ to understand the consumer behavior of 18 -34 year old on mobile devices.