Dubai, United Arab Emirates
As a Sr. Consumer and Behavioral Scientist, I empower organizations through behaviorally informed strategies, leveraging large-scale experiments to improve behavioral outcomes. I collaborate with cross-functional teams to implement actionable insights, via behavioral diagnosis, research, experimentation and implementation. My academic foundation includes dual Master’s degrees in Management and Behavioral Sciences from the University of Maryland and the University of Pennsylvania, respectively. Prior roles involved conducting behavioral experiments and publishing insights, contributing to impactful public and private sector strategies.
• Designed and executed large-scale behavioral experiments with over 100,000 participants to identify and mitigate decision bottlenecks. • Led cross-functional teams in translating behavioral research into actionable strategies for financial and health-related consumer behaviors. • Conducted A/B testing and behavioral journey mapping to enhance service delivery and customer engagement, resulting in improved user satisfaction.
• Designed and executed primary behavioral research for government and private sector clients, enhancing policy effectiveness. • Co-authored a published framework in LSE Business Review, shaping public sector behavioral strategies.
• Designed and executed over 25 behavioral experiments on consumer decision-making and pro-social behavior. • Managed data collection and statistical analysis, enhancing insights into authenticity and social influence. • Presented research findings at academic conferences, contributing to the academic community's understanding of behavioral spillovers.
• Managed behavioral research projects for HBS Marketing and Organizational Behavior faculty, contributing to peer-reviewed publications. • Designed and executed over 60 studies utilizing survey, field, and experimental methods on topics like sustainable consumption. • Conducted comprehensive literature reviews and handled IRB applications, enhancing research rigor. • Analyzed data with SPSS and R, effectively presenting findings to both academic and industry stakeholders.
• Supported project management initiatives within the Leadership and Learning Development department at Bank of America. • Collaborated with the Readiness, Deployment, Implementation, and Operations team to prepare and execute key deliverables. • Enhanced operational efficiency by streamlining processes and improving communication across teams. • Developed strong analytical and organizational skills while working in a fast-paced financial environment.