Sabrina Farmin

Twin Mama | Events @ Cloudflare | ex-Microsoft

United States

About

With a career anchored at Microsoft and Cloudflare, I architect global GTM event strategies that transform technical product exposure into high-impact customer experiences. I thrive on the dual challenge of scaling world-class programs while maintaining a localized, community-first feel, driven by the belief that the best developer marketing doesn’t just sell a product; it empowers a community. As an advocate for diversity, inclusion, and belonging, I am committed to ensuring that as we build the future of AI and the cloud, we are building a seat at the table for everyone.https://aiavenue.show/

Experience

  • Cloudflare ()
    • Executive Events, Strategic Partnerships
      May 2026 - Present · 3 mos

    • Global Events Lead, Developer GTM
      Jan 2025 - May 2026 · 1 yr 5 mos

    • Senior Event Marketing Manager, Americas
      Sep 2023 - Dec 2024 · 1 yr 4 mos

  • Microsoft (11 yrs 3 mos)
    • Senior Product Marketing Manager, Azure Developer Experiences
      Oct 2022 - May 2023 · 8 mos

      Developed go-to-market event content and strategies for Azure developers, directly increasing customer reach and deepening technical enablement through connected customer experiences.

    • Event Marketing Manager, Americas
      May 2018 - Oct 2022 · 4 yrs 6 mos

      Owned Microsoft U.S. events to strategically scale across cloud solutions: Azure, Dynamics 365, Microsoft 365 and Surface.

    • Marketing Manager (Contractor)
      Mar 2012 - May 2018 · 6 yrs 3 mos

      Supported Microsoft’s holistic presence across high-stakes industry tradeshows, digital activations, and social media channels, aligning partner support with core marketing operations to drive brand consistency.

  • Youth Development Program Instructor at University of Nevada Cooperative Extension
    Sep 2007 - Aug 2012 · 5 yrs

    Taught 4-H Afterschool with 15-30 student class sizes at grant based afterschool programs.

  • Public Policy Intern at Nevada Humanities
    Jan 2010 - Dec 2010 · 1 yr