Istanbul, Türkiye
With over 20 years of executive experience, I drive business transformation at the intersection of financial strategy, corporate governance, and commercial excellence. My background spans leading multi-billion-dollar project finance controls, managing full P&L oversight, and institutionalizing internal control systems across top-tier telecommunications, energy, and tech sectors. I specialize in translating complex financial, pricing, and risk data into sustainable revenue growth and operational efficiency, while steering cross-functional teams to achieve robust corporate performance. Core Focus: General Management, FP&A, Strategic Pricing, Corporate Governance, Risk Management & Internal Control, Revenue Operations (RevOps).
As Managing Director, I execute the long-term strategic roadmap and multi-channel Go-to-Market (GTM) strategy for predictive analytics and AI-powered SaaS solutions to drive international market expansion. By structuring data-driven pricing models, I focus on maximizing SaaS profitability and commercial performance. Under my leadership in 2025, we successfully achieved 58% revenue growth and a 32% expansion in our sensor installed base, while securing 8 new enterprise accounts with 0% churn. Additionally, I lead the restructuring of cross-functional workflows to enhance operational efficiency while fostering a high-performance organizational culture.
TRAngels is a multi-shareholder Investment Company and Angel Investment Network. We are a network of angel investors funding early-stage technological start-ups.
Fonbulucu is the first licensed equity based crowdfunding platform of Turkey.
Mentoring & Coaching startups that are a part of Mentoring Program of Teknopark İstanbul
In this role, I led internal control and risk management operations across all commercial business units, driving cross-functional alignment to ensure 100% regulatory compliance. I focused heavily on digital transformation, expanding automated control points by 30% to significantly increase risk coverage and operational efficiency. Additionally, I managed end-to-end relationships with internal and external auditors, achieving zero critical findings through the continuous improvement and institutionalization of control procedures.
In this role, I managed full P&L oversight, FP&A frameworks, and financial strategy for a portfolio of 8 high-growth digital services, optimizing capital allocation to safeguard long-term profitability. I drove commercial growth by optimizing performance marketing investments to maximize Return on Ad Spend (ROAS) and enhance customer Life-Time Value (LTV) across the digital ecosystem. Additionally, I utilized predictive analytics, including cohort and regression analysis, to transform complex customer behaviour data into actionable insights for executive decision-making.
In this position, I defined high-margin pricing strategies across the commercial lifecycle and delivered deep-dive P&L variance analysis to optimize segment-specific profitability. I developed an IDC award-winning B2B automation platform that successfully streamlined the bid-to-bill cycle and enhanced operational scalability. Additionally, I conducted extensive financial modelling (including NPV, ROI, and EBITDA) for large-scale B2B tenders while managing the company's monthly corporate forecasting process.