Sezgi Gürsoy

Senior Marketing Campaign at Hepsiburada

Türkiye

About

skills: digital marketing, social media marketing, influencer marketing, project management and communication, affiliate marketing, content marketing Awards: Finish “Kadın” Integration - Content, Native Advertising, Brand Integration, Sponsorships & Co-Promotions - Golden Drum'19 Finish 25 Litres Documentary - Content, Films, TV Shows - Silver Drum '19 Finish 25 Litre Belgeseli - Felis'19 -Marka Deneyimi ve Aktivasyonu Kategorisi - Büyük Ödül Finish Turkey's Water- Social Good, Profit Social Good - Golden Drum '19 Finish Türkiye'nin Suyu - Felis'19 - Entegre Kampanyalar Kategorisi - Büyük Ödül Finish Glasses of Drought - Engagement, Creatve Use of Data - Golden Drum'19

Experience

  • Hepsiburada (5 yrs 4 mos)
    • Senior Marketing Campaign Manager
      Jan 2026 - Present · 7 mos

    • Senior CRM Manager
      Jan 2025 - Jan 2026 · 1 yr 1 mo

    • CRM Manager
      Mar 2024 - Jan 2025 · 11 mos

  • Project Manager at TEM Agency
    Sep 2020 - Mar 2021 · 7 mos

    TEM Agency is a digital marketing and communication agency serving both brands and talents. - Work with sales team to develop impactful influencer-based marketing projects, from start to finish - Work closely with graphics design team for the visualization and presentation of related campaigns - Align with operations team for the coordination, execution and reporting of each new influencer project - Stay up-to-date with digital and influencer marketing trends; keep up with new social behaviors and be proactive with implementing them in our campaigns - Develop creative influencer marketing concepts for our further projects. You will be core at designing new YouTube / Instagram / TikTok projects from scratch, as well as according to the briefs received from a variety of key industries including but not limited to gaming, consumer technologies, FMCG, sports, entertainment, etc.

  • Contentine (3 yrs 5 mos)
    • Content Manager
      Mar 2019 - Sep 2020 · 1 yr 7 mos

    • Sr. Content Executive
      May 2017 - Mar 2019 · 1 yr 11 mos

      Contentine is a content and influencer marketing agency works creating digital campaigns for brands -Influencer marketing experience in various categories such as beauty/fashion, gaming, entertainment, travel. -Developing tailor-made projects to create successful collaborations between national/international brands and Youtubers/Influencers. -Manage and analyze influencer campaigns. -Preparing project concepts and proposals according to the specific targets. -Create successful relationships between influencers and brands.

  • Content and Community Manager at Über
    Apr 2015 - May 2017 · 2 yrs 2 mos

    Über is a creative agency works on integrated online and offline marketing campaigns -Scheduling and processing of daily social media posts; moderate and presence on multiple social media sites to ensure content is in brand voice - Plan, develop and execute all social strategy and content across existing and emerging channels - Moderating all user-generated content in line with the moderation policy for each community - Continuously improve by capture and analysis of social data/metrics, insights and best practices, and execute - Attending events when necessary to create and share real-time content -Social CRM, Digital PR and influencer marketing activities – blogger, v-logger, celebrity, welebrity and platform communications. - Monthly digital strategy, budget planning and management.

  • Analyst at Netfork
    Dec 2013 - Jul 2014 · 8 mos

    - Analyze user engagement - Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns - Research how emerging social networks and features can benefit brands