Ankara, Ankara, Türkiye
With over 16 years of experience across sales, marketing, and business development in the pharmaceutical and medical technology industries, I specialize in driving strategic marketing, commercial growth, and market transformation within highly specialized healthcare environments. As a Marketing Lead at Medtronic, I support Cardiac Ablation Solutions across Türkiye, Central Asia, Iran, and Pakistan, partnering with cross-functional teams and external stakeholders to accelerate market development, clinical adoption, and sustainable growth. My expertise includes product launches, market strategy, stakeholder engagement, and identifying growth opportunities that create long-term value for both organizations and healthcare systems. I believe in combining strategic thinking with execution excellence to turn complex challenges into impactful solutions that improve patient care.
Cardiac Ablation Solutions Türkiye, Central Asia, Iran & Pakistan
Türkiye, West Asia, Levant Cardiac Rhtym Management & Cardiac Ablation Solutions Marketing Lead
-Coaching to the remote sales team -Remotely sell Medtronic's products and retain end-user patients within an assigned geographic area and /or specific customer accounts for pre-defined territory locations to achieve or exceed assigned sales goals. -Identify, develop and close leads for the business and refer on internal lead when appropriate. -Provide input on new markets, new product introductions and existing products or supplies. -Promote and establish education of the company's products and/or services. -Manage and respond to customer concerns and problems. -Arrange demonstration of products -Collaborate with the field sales representatives in the planning and execution of sales activities as well as providing on-going sales support including sales calls, data analysis, customer opportunities -Fully utilize all available sales tool to maximize sales efficiency (SFDC & Vendavo & E-Store) and complete all required administrative tasks (call reports and other KPI and metrics reports). -Deliver on-going product servicing by delivering accurate product information and forecasting and active supply chain management. -Build and perpetuate profitable business partnerships and relationships in order to provide long-term sales success. -Communicate & align on a regular basis with field sales force and local marketing organization.
• Create instrument specific applications • Perform key customer visits and manage customer relations • Train the technical service, sales team, customers and distributors responsible individuals • Give on-site training to international distributors • Negotiating with international companies (product suppliers and distributors ) about applications and products • Conducting customer support via solving customer problems • Identifying and reviewing new products which will be added to the product group through the market needs. • Planning, executing and approving the process of quality control in acceptation of new products • Planning and checking the process of operation and configuration adequacy for the products recently produced • Evaluating customer demands and solving the problems in the process of after sale • Process management and planning of the kits’ quality control • Process management and planning of preparation of instrument’s user’s manuals • Preparation of instrument & kits presentations and documents to support sales & technical service team • Preparation of kits’ inserts • Preparation of MSDS of the products • Preparation of products’ brochure
• Generating and managing effective market share via improving product’s prestige and marketing activities • Perform customer visits and manage customer relations • Providing accurate forecasts for the assigned product groups, following competitor activities closely and preparing monthly/weekly reports • Analyze competitor product’s market share and taking counter-action • Perform activities in order to improve the product’s reputation (seminars, meetings, article support and presentations) • Planning in order to achieve sales goals